Design and Development of the Embroidered Fabric Pattern with Hmong Ethnic Bandu Sub-District, Mueng Chiang Rai District, Chiang Rai Province

Abstract

This research aims to study design and develop the embroidered fabric pattern with Hmong ethnic, and customer satisfaction on embroidered fabric pattern with Hmong ethnic. The sample consisted of 200 participants who were interest the embroidered fabric pattern with Hmong ethnic in Ban Du sub-district. Mueang Chiang Rai District Chiang Rai. The questionnaires were used to data collection.

The results of the research were as follows: Traditional cross stitch pattern, applied cross stitch pattern, the pattern is taken from cross stitch pattern and mixed pattern were used for design and develop the embroidered fabric pattern with Hmong ethnic. to develop a colorful and combine patterns to modern. The average production cost was 850 baht per piece, the average cost of raw materials is 150 baht, the average cost direct labor is 600 baht, and the average cost of production is 100 baht. Customer satisfaction on embroidered fabric pattern with Hmong ethnic overall, is at a high level (=4.44). If considered in the article about the customer satisfaction, the conceptual price is at a high average (=4.48), next is the product (=4.45) and design (=4.40)