Development of Akha National Fashion Shirts Product Chiang Rai Province

Abstract

This research aimed to 1) to develop Akha ethnic fashion shirt products. 2) to study costs and returns from product development and 3) to study the satisfaction of those interested in Akha national fashion shirts, in Chiang Rai. Quantitative research was used in this study. The numbers of sample is 200 persons. The questionnaires was used to data collection.

The results were found that 1) the product development process was sew on fashion shirts. The pattern of the shirt is modern in fashion, easy to wear, to wear for every and easy care. 2) The average production cost was 320 baht per piece, the average cost of raw materials is 120 baht. The average cost direct labor is 100 baht, the average cost of production is 100 baht. The average yield was 500 baht. The Return on Investment 56.25% and 36.00% average net profit on sales and 3) customer satisfaction on Akha ethnic fashion shirt products overall, is at a high level ( = 4.44). If considered in the article about the customer satisfaction, role model and culture is at the highest ( =4.73), inferior to the channel of distribution ( =4.42), the artistic beauty ( =4.41), the product ( =4.35), and the usability ( =4.30).