Development of Kub Tai Hat Products, Ban Tor Phae Mae Ngao Sub-District, Khun Yuam District, Mae Hong Son Province

Abstract

This research aims 1) to study the situation on Kub Tai hat products 2) to developing a Kub Tai hat products and 3) to study customer satisfaction on Kub Tai hat products. The research areas is Ban to Phae, Mae Ngao Sub-district, Khun Yuam District, Mae Hong Son Province. Seven of the production Kub Tai hat products, Ban to Phae. The sample consisted of 200 participants who were interest the Kub Tai hat products in Mae Hong Son Province and Chiangrai Province were selected using purposive sampling. The depth interview and the questionnaires were used as an instrument for data collection.

The results of the research were as follows: The situation of the caps Found problems and obstacles of Kubtai hat manufacturers, namely, there is no market to support the product. Because there is no publicity for the group or its products. In terms of products with outdated designs Because manufacturers do not have a modern approach to producing new and modern hats. And the number of production is uncertain both in terms of time and number because most manufacturers are already main occupations. It will take time off from the main work to weave only. Therefore, the production of the helmet takes a long time. production of hats The average production cost is 90 baht per piece. 2) Development of Kub Tai hat products were adding color and pattern to the hat by using colors and modern patterns, it's can be used for a variety of occasions. 3) customer satisfaction on Kub Tai hat products overall, is at a high level (=4.22). If considered in the article about the customer satisfaction, the usability is at the highest (=4.27), inferior to the channel of distribution (=4.40), and the artistic beauty (=4.18)