The Development of Local Embroidered Shirts from Cotton Fabrics at Ban Ton Yang Village, Ngao Sub-District, Thoeng District, Chiang Rai Province

Abstract

This research has the objective to study the patterns and patterns of products study behavior and consumer satisfaction towards local clothing products embroidered from cotton, Baan Ton Yang, Ngao Sub-district, Thoeng District, Chiang Rai Province. The sample used for this study was the population of Chiang Rai Province of 100 people. The instrument used for this data collection was the statics questionnaire used in this analysis, the mean, standard deviation.

The results of the research were (1) the general background of the respondents. Respondents Most of them are female. Age between 31-40 years for government officials. (2) Behavior analysis results Respondents Most of the product type 1 (simple, simple pattern) we do not buy type 2 product (developed pattern) buy (3) The overall behavior analysis data was at a high level. When considering the pattern, it was found that the side with the highest average, ie the fabric pattern, was clear and beautiful, and followed by the appropriate and beautiful accessories. On the product side, it was found that the side with the highest average was fabric that was comfortable when worn. Followed by In terms of price, it was found that the side with the highest average, namely the traditional shirt product, was suitable for the price, followed by the price tag of the traditional shirt.