The Development of a Woven Handbag from Plastic Chiang Saen District, Chiang Rai Province

Abstract

This research aims 1) to study guideline for the development of a plastic woven bag product 2) to study costs and the return on plastic woven bag product and 3) to study of customer satisfaction on a plastic woven bag product. Four hundred samples were selected using purposive sampling. The interviews and questionnaires were used to data collection.

The results of the research were as follows: 1) Development of plastic woven bags have been developed to be new model, modern and more luxurious. Has a beautiful shape Can be used for many occasions 2) The cost and return of the product, the weave bag made of plastic with two colors cross pattern, has a total cost of 135.00 baht per bill, the return is 250.00 baht per card. A total cost of Thai blue, brown and pink patterns is 80.00 baht per, bill of return is 120.00 baht per leaves, handmade pattern + cover the total cost is 95.00 baht per bill, the return is 120.00 baht per card. And 3) customer satisfaction on plastic woven bag product overall, is at a high level (=4.14). If considered in the article about the customer satisfaction, the purchase price is at a high level (=3.84), the channel of distribution is at the highest (=4.25), the product is at a high level (=4.20), the usability is at a high level (=4.30)