SERVICE QUALITY OF THE ARTIFICIAL TURF FOOTBALL FIELD IN MAUNG DISTRICT CHIANGMAI PROVINCE

Abstract

The study of service quality of the artificial turf football field in Muang district Chiangmai province. A total of 280 respondents. The instrument of this study was the questionnaire. The data obtained were analyzed and Priority Needs Index (PNI Modified) and using indepth interview method which interviewed 5 executive experts of the artificial turf football field in Muang district Chiangmai province. The findings of the research were as follows: The results of the research should that respondents are not generally satisfied with the Artificial Turf Football (ATF) field service. Their expectations were higher than their perception of quality services in all factors. The development plan of the artificial turf football field’s service quality in Muang district ChiangMai province consisted of the reliability of the service: there is no duplicated reservation; the service rates are clearly notified. the assurance: the customers should be called back and informed when there is a cancellation from other customers, empathy which means the staff should be trained to have service mind, tangibles: there always should be maintenance of facilities such as changing the light bulbs when they need to, changing the shading net, responsiveness: the location should be easy to access; before running the business.