รูปแบบการเข้าถึงสถานที่ท่องเที่ยวเชิงนิเวศหมู่บ้านทุ่งรัก อำเภอคุระบุรี จังหวัดพังงา

บทคัดย่อ

This research has a purpose. To study the ecotourism path pattern to formulate a policy to promote value chain tourism: Ban Thung Rak, Kuraburi District, Phang Nga Province Research Methodology. The quantitative research used to collect quantitative questionnaires with 300 tourists. To the route of traveling to visit Phang Nga Province to assess the perception/ needs of visiting Phang Nga Provinceby using the analysis of the Frequency percentage, Mean Standard deviationandhypothesis testing by using One-way ANOVA, F-test variance analysis and in cases where significant statistical differences are found examining the differences in pairs At the significance level of 0.05, 95% confidence level and predictive equation by multiple regression analysis

            The research found that study of ecotourism path patterns to set policies for promoting surfing touring the value chain: Thung Rak House, Kuraburi district, Phang Nga Province, has 2 forms consists of 1) The public relations model that affects media awareness which consists of 1) Twitter related to factors in areas, management, Activities and participation 2) Place by telling friends to have a space to tell , Activities and participation, Ranked 3) State tourism media by talking about the area elements, activities and participation and  4) Instagram in the head of activities, Participation which every aspect is important to make the media publicizing the surfing successful tourism 2). Ecotourism model which has elements 1st Place to visit at Phra Thong Island there are elements in the area. No. 2 Tent activities will have related factors, Namely, Floor, Management, Participation, 3Rd place. The sea of the dragon's tent , rank #No4. Conservation of plants, Shedding of animals, There are related factors, Namely areas, Areas of management and rank No5. Field trips are related factors, Namely activities, Participation in addition, It is found that the 4 elements are 1 Area, 2 Areas of management No 3. Activities and processes and 4 Aspects of participation including communities and tourists will make ecotourism patterns With stability and sustainability