PURCHASING GOODS BEHAVIOR THROUGH FACEBOOK LIVE APPLICATION CASE STUDY : RESERVE ROOM SHARE BEAUTIFUL DRESSES LIGHT PRICE BY NANG-NOO-BAISHA FANPAGE

Abstract

               The purpose of this research was to investigate purchasing goods behavior through Facebook Live of Facebook members of Fan page of reserved room sharing beautiful dresses light price by Nang-Noo-Baisha. The research was conducted by using questionnaires as a research instrument for collecting data from A sample group was 400 users of reserved room sharing beautiful dresses with  light price by Nang-Noo-Baisha Fan page. The results found that purchasing goods behavior through Facebook Live of members was at the most important level.The members was mostly interested in clothing and apparel products. Purchases an average of 1-3 times per month. Timing of purchase through Facebook Live between 3:00 pm to 6:00 pm. The reason for purchase was that they could immediately inquire the seller about product details. Amount of each purchase was  500-1,000 baht. Payment by mobile banking. And they were sure to come back to buy products through Facebook Live again. The difference of occupations influenced purchasing goods behavior through Facebook Live of members. The marketing mix, product and productivity was in positive results with purchasing goods behavior through Facebook Live of Facebook users of Fan page of reserved room sharing beautiful dresses light price by Nang-Noo-Baisha.