THE EFFECT OF FLEXIBILITY AND SERVICE INNOVATION IN 5 TRADITIONAL PASSENGER CAR MANUFACTURES IN THAILAND ON PERFORMANCE OF DEALERS’ STANDARDIZED AUTOMOTIVE AFTERSALES SERVICE CENTERS English
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Abstract
The objective of this study is to understand the effect of flexibility, effect of service innovation in 5 traditional passenger car manufacturers in Thailand on performance of dealers’ standardized automotive aftersales service centers and also include the effect of the flexibility on service innovation from 360 mangers in aftersales around the country as sample. This study found out that the flexibility and also service innovation from the 5 traditional passenger car manufacturers in Thailand positively affected on performance of dealers’ standardized automotive aftersales service centers as significant level 0.01. As same as flexibility which had a positive effect on service innovation in the same significant level 0.01.
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