THE ENHANCEMENT DYNAMIC CAPABILITIES OF AGILITY ENTERPRISE AND AGILITY SUPPLY CHAIN MANAGEMENT ON RESPONSIVENESS FOR CREATING SUSTAINABLE COMPETITIVE ADVANTAGE.

Main Article Content

Pattariya Pornparisa

Abstract

In this dissertation, the researcher analyzes the enhancement of dynamic capabilities by enterprises on agility enterprises, agility supply chain management, enhanced dynamic capabilities, responsiveness, and sustainable competitive advantage for manufacturers of the footwear industry in the Kingdom of Thailand (Thailand). The researcher also compares factors influencing the sustainable competitive advantage of these manufacturers owning brands and original equipment manufacturers (OEM). Finally, furthermore, the researcher investigates factors influencing the sustainable competitive advantage of the footwear industry in Thailand.


In this mixed-methods research approach, the researcher employed both quantitative and qualitative research methods. For the quantitative phase of research, the researcher constituted a sample of 250 Thailand footwear manufacturers, using a questionnaire as an instrument of the research. In the qualitative phase of research, the researcher carried out individual in-depth interviews with key informants. The informants were 16 Footwear manufacturing administrators. Findings are as following: agility enterprises, agility supply chain management, enhanced dynamic capabilities, responsiveness, and sustainable competitive advantage exhibited relationships between variables clearly in consonance with the guidelines of the Footwear manufacturers on the EDC Agility Enterprise model. Sustainable competitive advantage was influenced by Agility enterprises, agility supply chain management, and enhanced dynamic capabilities of enterprises and exerted effects on responsiveness at a statistically significant level. The brand owners group paid attention to responsiveness at a higher level than the OEM group. Moreover, responsiveness exhibited a direct influence on the sustainable competitive advantage of the group of brand owners, while evincing direct influence on the OEM group, but not at a statistically significant level.

Article Details

How to Cite
Pornparisa, P. . (2020). THE ENHANCEMENT DYNAMIC CAPABILITIES OF AGILITY ENTERPRISE AND AGILITY SUPPLY CHAIN MANAGEMENT ON RESPONSIVENESS FOR CREATING SUSTAINABLE COMPETITIVE ADVANTAGE. Journal of Graduate School of Commerce-Burapha Review, 15(1), 89–103. Retrieved from https://so02.tci-thaijo.org/index.php/GSC/article/view/229724
Section
บทความวิจัย

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