Designing Event Activities for Cultural Communication of Community Cotton Fabrics in Ban Lat Village to Promote Sales

Abstract

This research consists purposes were to design an event activity for cultural communication of community cotton textiles in Ban Lat Village. It employed a qualitative research approach. The research instrument was a semi-structured interview. The target group consisted of 20 participants selected through purposive sampling based on predefined criteria. Data collected from relevant documents and semi-structured interviews were analyzed using content analysis. The research findings revealed that the design of event activities for the cultural communication of community cotton textiles in Ban Lat Village adopts a creative design approach that employs cultural symbols to communicate the meanings, values and traditional production processes of locally woven cotton. These practices, inherited across generations, reflect the transmission of indigenous knowledge within the community. The activities were developed to integrate creative concepts and aesthetic principles with the aim of engaging audiences, enhancing the event atmosphere, and creating memorable cultural experiences. The event design was structured around four creative design domains: 1) content design, emphasizing exhibitions of textile patterns and colors produced through natural dyeing processes, including mud, plant based materials and indigo 2) theme design, utilizing a cotton-based theme to reinforce cultural identity through participant dress codes 3) program design, comprising exhibitions, live demonstrations of natural dyeing, an opening cultural performance and a contemporary fashion show involving community members and 4) environmental context design, which incorporated natural materials and spatial arrangements reflecting traditional cotton production and natural dyeing practices.