Malaysian Tourist Satisfaction towards the Krabi Walking Street, Mueang District, Krabi Province

Abstract

This research aims to study the satisfaction of Malaysian tourists towards the Krabi Walking Street Market in Muang District, Krabi Province, categorized by gender, age, marital status, occupation, monthly income, and educational level. The sample group used in this study consisted of 400 Malaysian tourists who traveled the Krabi Walking Street Market. The research tools used in the study were a quantitative research methodology in the form of survey research. The sample population was determined using a convenience random sampling method, and a total of 400 questionnaires were used as the data collection tool. Data were analyzed through descriptive statistics including percentage, mean, and standard deviation as well as inferential statistics including statistics Independent-Samples T Test, One-way Analysis of Variance (One-way Anova), and Least Significant Difference pairwise analysis. The results showed that the overall satisfaction level of Malaysian tourists towards the Krabi Walking Street in Mueang District, Krabi Province, was in a high level. The satisfaction could be ranked from highest to lowest in four aspects: safety, expenses, services, and facilities. The hypothesis testing revealed that demographic factors such as gender, age, marital status, occupation, monthly income, and educational level of Malaysian tourists had a significant impact on their satisfaction with the Krabi Walking Street Market with statistical significance level of 0.05.