CHINESE ELECTRIC VEHICLES IN THE THAILAND MARKET: OPPORTUNITIES AND CHALLENGES

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Published: Dec 30, 2022
Keywords:
Qualitative research Electric Vehicle Markets in Thailand Electric Vehicles Chinese Electric Vehicles, Marketing mix 7ps

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Jiacheng Zhong
Institute of Science Innovation and Culture, Rajamangala University of Technology Krungthep, Bangkok
Surachai Traiwannakij
Institute of Science Innovation and Culture, Rajamangala University of Technology Krungthep, Bangkok
Guiyu Su
Business Administration Program in Marketing, Siam University, Bangkok
Chatchai Rakthin
Institute of Science Innovation and Culture, Rajamangala University of Technology Krungthep, Bangkok
Ratthanin Siriwatthanakrit
Institute of Science Innovation and Culture, Rajamangala University of Technology Krungthep, Bangkok
Gallego
Institute of Science Innovation and Culture, Rajamangala University of Technology Krungthep, Bangkok
Mo Liu
Institute of Science Innovation and Culture, Rajamangala University of Technology Krungthep, Bangkok
Pipat Poomsook
Institute of Science Innovation and Culture, Rajamangala University of Technology Krungthep, Bangkok

Abstract

This study adopts a qualitative research approach, and the main research objective is to analyze the current and future electric vehicle market in Thailand. The research tools are mainly used to read relevant literature and synthesize official data from the Thai government as well as Chinese Electric Vehicles manufacturers to draw conclusions. The study concludes that there is a huge future market for electric vehicles in Thailand and Chinese brands will dominate the market.

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How to Cite
Zhong , J., Traiwannakij, S., Su, G., Rakthin, C., Siriwatthanakrit, R., Mascarinas, A. M., Liu, M., & Poomsook, P. (2022). CHINESE ELECTRIC VEHICLES IN THE THAILAND MARKET: OPPORTUNITIES AND CHALLENGES. RMUTK Journal of Liberal Arts, 4(2), 131–143. Retrieved from https://so02.tci-thaijo.org/index.php/larts-journal/article/view/258772
Issue
Vol. 4 No. 2 (2022): July-December
Section
Research Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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