RICEBERRY DIGITAL MARKETING MANAGEMENT COMMUNITY ENTERPRISE RICEBERRY RICE PROJECT HUAI PHRA SUBDISTRICT, DON TUM DISTRICT, NAKHON PATHOM PROVINCE

Abstract

The purposes of this study were: 1. to develop packaging and labels that are more attractive; 2. to develop distribution channels through online social media to be more convenient and interesting; 3. to create public relations media for digital markets and transfer knowledge to non-toxic rice business organizations. The study of the three opinion aspects found that the respondents strongly agreed at an arithmetic mean of 4.47; in terms of packaging, they strongly agreed at an arithmetic mean of 4.63; in terms of distribution channels, respondents strongly agreed at an arithmetic mean of 4.22; and in terms of marketing communication, they strongly agreed at an arithmetic mean of 4.56. From the analysis of standard deviations in each aspect, it was found that all items had a standard deviation of less than 1.25, which showed that the distribution of information was different, and the opinions of the respondents were the same; that they agreed. When researchers considered the coefficient analysis of the variations, they found that the distribution channels were the most distributed. In marketing, communication and packaging were distributed, respectively, as was the distribution of standard deviations. The variance was 17.56. The data analysis from the interrogation showed that new things were more convenient. Consumers could easily access the product by accessing the Facebook page, which allowed them to see the store, details about community enterprises, and products. Moreover, they could see online maps to prepare for shopping convenience at Community Enterprise, Riceberry Project, and Nakhon Pathom Province.