OPINIONS AND NEEDS OF TOURISTS ON TOURISM POTENTIAL IN CHAWANG DISTRICT NAKHON SI THAMMARAT PROVINCE

Abstract

The objectives of this research were: 1) to study the opinions and needs of tourists towards tourist attractions in Chawang district, Nakhon Si Thammarat Province; and 2) to analyze the relationship between tourist needs and the tourism potential in Chawang district. By using purposive sampling, questionnaires are used to collect data from tourists travelling with 400 people by using purposive sampling. The statistics used for data analysis were frequency distribution, percentage, mean, standard deviation, and regression analysis. The research results found that 208 of the tourists were female. Most respondents were between the ages of 21 and 30; 150 people, or 37.50 percent; and 275 people, or 68.75 percent, were married. Most of them graduated with a diploma / vocational certificate of 100, accounting for 25 percent. Most have a trade / personal business of 143 people, accounting for 35.75 percent. Moreover, most of them had a monthly income of between 10,001-15,000 baht 253 people, 63.25 percent. A study of tourist opinions and needs on tourism potential in Chawang District found a high potential for tourist attractions. Moreover, the relationship between tourist needs and the potential of tourist attractions in Chawang District found that the needs of tourists were related. The needs of tourists on tourist attractions significantly influenced the potential of tourist attractions in Chawang District by 55.2% at the P < 0.05 level.