CHANGES IN THE TOURIST SERVICES IN THE ERA OF DISRUPTIVE TECHNOLOGY

Abstract

This article focuses on the 'Changes in the Service Model for Thai Tour Guides in the Era of Disruptive Technology.' The presentation begins with a review of information collated from several experts regarding the idea of disruptive technology, and the evolution of disruptive technology as it has developed and changed our personal life and the strategies of business management. Examples of new and innovative technology that disrupted the world in the last two decades are given to illustrate the changes in our personal life, society, and work. Similarly, the tourism industry has been disrupted, and consequently, the service model for the Thai tour guides in the era of technology disruption must adapt, as tourists' behaviors have changed. The author suggests that several options exist as to the direction of change in the service model for the Thai tour guides. Further research is necessary to establish best practice and preparation for those Thai tour guides working in the age of disruptive technology. New guidelines for changes in the service model for Thai tour guides will help employees in any organization to adapt to change and reduce unemployment.