SPORTS TOURISM BEHAVIOR OF TOURISTS IN RAYONG PROVINCIAL STADIUM

Abstract

This research aimed to study 1) The level of sports tourism behavior of tourists in Rayong Provincial Stadium and 2) To compare sports tourism behavior of tourists in Rayong Provincial Stadium classified by personal factors. Data were collected from sports tourists in Rayong Provincial Stadium using Cochran's formula (1963). The sample group was 400 people selected using a Multi-stage sampling method. In the first step, the quota sampling method was applied, and in the second step, the convenience sampling method was employed. The statistics used in the research included frequency, percentage, mean, standard deviation, t-test, and one-way analysis of variance. When differences were found, the LSD pairwise test was used.

          The results of the research revealed that 1) The level of sports tourism behavior of tourists in Rayong Provincial Stadium was at a high level overall. The demand aspect had the highest mean value, followed by the readiness aspect, and then the response to decision-making, goals, and planning, respectively. 2) The results of comparing the level of sports tourism behavior of tourists in Rayong Provincial Stadium showed that classification of personal characteristics by status exhibited a statistically significant difference at the .05 level. The classification by average monthly income, free time per week, and types of sports participated in demonstrated a statistically significant difference at the .01 level. However, classification by gender, age range, and occupation showed no statistically significant difference.