ASSESSMENT OF PUBLIC SATISFACTION TOWARDS THE QUALITY OF SERVICES PROVIDED BY THE NASA MAI SUBDISTRICT ADMINISTRATIVE ORGANIZATION MUEANG YASOTHON DISTRICT YASOTHON PROVINCE

Abstract

Research studies on customer satisfaction aim to investigate four dimensions of service provision: process and procedure, service delivery channels, service provider personnel, and convenience amenities. The purpose is to assess public satisfaction with the quality of services provided by Nasa Mai Sub-district Administration Organization across five aspects: infrastructure, construction permit applications, environmental and healthcare services, education, revenue or taxes, and community development and social welfare. Subsequently, this data is utilized to enhance service quality provided by Nasa Mai Sub-district Administration Organization in Yasothon Province. The research findings indicate that overall customer satisfaction with services provided by Nasa Mai Sub-district Administration Organization, Muang District, Yasothon Province, is at the highest level (  4.82). When considering specific service areas, satisfaction with education services is at the highest level (  = 4.86), as is satisfaction with environmental and healthcare services (  = 4.83), infrastructure and construction permit services (  = 4.81), and revenue-related services. The study data is then used to improve service quality provided by Nasa Mai Sub-district Administration Organization in the future. The research results suggest that the community is highly satisfied with the services provided by the sub-district administration organization (  = 4.56). Furthermore, service recipients have provided suggestions for the development of Nasa Mai Sub-district Administration Organization. The survey team has summarized these suggestions into the following points: (1) Administrative personnel should engage with the community by participating in local events and activities regularly. (2) Service provision systems should be organized to ensure equal treatment for all service recipients, for example, by implementing clear queuing systems. (3) Systems for surveying, correcting, and improving public amenities such as sewage systems, roads, and electricity should be established. (4) Research-based evaluations should be applied to enhance the efficiency and effectiveness of administrative tasks."