CREATIVE ECONOMY SOFT POWER : STIMULATING THE THAI ECONOMY IN THE FUTURE

Abstract

Creative Economy is the development of competitiveness of sustainable products and services. By using cultural assets (Cultural Assets-based), creativity (creativity), innovation and technology (innovation and technology) to create economic value. To be an important foundation before becoming a destination like Soft Power that becomes an important tool that will help increase economic value.

          propulsion Soft Power into communities is a process of participation from citizens and cooperation from many sectors of society. But in the past, Thailand's soft power drive has lacked clarity. discontinuity Government personnel lack understanding of the essence of the Creative Economy and Soft Power, causing them to be unable to convert local resources into Soft Power. Guidelines for developing the Creative Economy to deliver Soft Power to local communities, the government should Looking at various dimensions as follows. 1) Encourage entrepreneurs to reach target groups directly. 2) Add projects to support entrepreneurs' ideas. 3) Integrate cooperation to drive soft power of government agencies. Searching for resources that are local identity 4) Supporting education and training 5) Providing opportunities for participation 6) Using information technology.