NETWORK EFFECTIVENESS AND SUSTAINABLE TOURISM DEVELOPMENT: A CASE OF RATTANAKOSIN ISLAND, BANGKOK METROPOLIS
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Abstract
The objectives of this dissertation were to study 1) network effectiveness and sustainable tourism development in Rattanakosin Island, Bangkok; 2) the influence of network structure and characteristics, network integration, resource availability, and network stability on network effectiveness; and 3) the influence of network effectiveness on sustainable tourism development. It was a quantitative research using a questionnaire in data collection process. The questionnaire’s reliability was verified with Cronbach's alpha test. The sample consisted of 435 respondents. The data were analyzed using the mean, standard deviation, confirmatory component analysis and regression equations. In addition, the researcher collected some qualitative data by interviewing 10 key informants in order to support the quantitative findings. The findings revealed that network and sustainable tourism development effectiveness in the Rattanakosin Island area of Bangkok were at a high level. The network effectiveness depended on network structure and characteristics, network integration, resource availability, and network stability. Regression analysis found that network integration had the greatest influence on network effectiveness followed by resource availability, network stability, and the structure and characteristics of the network respectively. Such findings were consistent with the qualitative data which supported that network integration helped build good relationship and cooperation within the network, while resource availability was essential for effective operations. Network stability.
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