DEVELOPMENT MODEL OF BUSINESS ELECTRONIC ENTREPRENEURS BUSINESS GROUP KNOCK-DOWN FURNITURE IN THAILAND

Abstract

The objective of this research 1) to study factors affecting the performance from the use of electronic business in the knock-down furniture business group in Thailand 2) to analyze the performance from the use of the electronic business in the knock-down furniture business group in Thailand 3) to develop a model of factors that affect the performance from the use of electronic business by entrepreneurs in the knock-down furniture business group in Thailand.

          This research is a mixed research. The quantitative research used the stratified random sampling method from the population of 9,093 people, the sample size was determined according to the criteria of Hare et al., which included 433 entrepreneurs and executives. Using a random sampling method, 15 people were entrepreneurs and experts. The instrument used for data collection was a questionnaire. The statistics used in this research were percentage, mean, standard deviation and structural equation model analysis by Lisrel program.

          Major Findings: 1) The use of electronic business of entrepreneurs knock-down fruniture business group in Thailand were exevutive characrteistics, Internal environment, Extrenal environment, Application of electronic business Feature of electronic business and Earnings from the use of electronic business 2) Executive attributes internal environment electronic business, Application of electronic business Feature of electronic business and Earnings from the use of electronic business it has direct and indirect inflouence on the busniess performance of knock-down furniture in Thailand. where the index for the consistency level of the structural equation model is appropriate and harmonized with the empirical data (Chi-Square = 146.31, df = 133, P-value = 0.20303, CFI = 1.00, GFI = 0.97, AGFI = 0.94, RMSEA = 0.015, SRMR = 0.0334) and 3) the possibility of the use of electronic business models (E-Commerce Busiess) of knock-down furniture business operators in Thailand are linked to each other.