STRENGTHENING DEVELOPMENT TO PROMOTE THE ECONOMIC VALUE OF THE DON WAI MARKET COMMUNITY, NAKHON PATHOM PROVINCE

Abstract

      The Don Wai River Market community was formed by relying on local wisdom. build competitiveness Use the strengths of the community in terms of culture, way of life and wisdom to connect to the manufacturing and service sectors. expand market opportunities Promote the conservation and continuation of Thai wisdom to become more widely known.
      The objectives of this research paper were 1) to study the economic system of the Don Wai market community; 2) to study the factors that promote the economic value of the Don Wai market community; 3) to propose guidelines for the development of strength to promote the economic value of the Don Wai market community. It is a research study that combines methods. The research instruments were questionnaires and interview forms. The sample consisted of 387 people and 10 key information providers. The statistics used in the research were descriptive statistics, collecting data during October 2021 – February 2022. The data were analyzed for content. and analyzing inductive conclusions
      The results showed that Don Wai Market Community Economic Process Factors that promote the economic value of the Don Wai market community and ways to develop strength to promote the economic value of the Don Wai market community All aspects are at a high level. The process is as follows: 1) Create participation by taking into account the needs of the community. There is a clear, strong and concrete management. 2) Build a network consisting of shops that play a role in community economic development. The temple is a medium for coordination between communities. and is the center of knowledge transfer and the government to help promote tourism; 3) integration that corresponds to the context of the community. Transfer knowledge of local wisdom Create morals and ethics to be honest with customers. and formulate a neutral policy.