THAI MODERN RURAL COMMUNITIES FOCUS ON THE METHOD OF SUSTAINABLE SOCIAL INNOVATION DEVELOPMENT

Abstract

This article shows that the transition of modern Thailand rural society definition of modern Thai rural society including guidelines for Sustainable social innovation development which from the literature review shows that at present, Thai rural society has entered the process of transition to a new rural society. That adopts the modernization of production, marketing, commerce, consumption, and communication technologies Development ideas and policies from the government have become part of life. As a result, living in modern Thai rural society is similar to urban society. and entering a new way of life that is closely related with the capitalist market system which has volatility that can occur at any time as well as formulating guidelines for social innovation development as a concept and action to deliver significant changes based on community needs. which this article shows that the benefits of social innovation are not There is only the efficiency of the organization. But it also benefits the country's development in the form of a longer quality of life and better quality of the environment. For example, social innovations that enhance the government's capacity will result in longer people's lives. and has a mortality rate of newborns decreased Therefore, It is necessary to reform the structure of rural households to be modern and to set guidelines for sustainable social innovation development.