Media Needs Uses and Gratifications among Elderly in Bangkok in the Social Era 4.0

Abstract

This research focuses to learn  about the relationship between media and the elder both about need a content on behavior of open to receive the media and satisfaction on content from their based media by collecting data from 3 groups of elder which are group of elder that participate on outdoor activity, group of elder who are the homebody and group of elder who are neglected along with interview the involved experts to find a way to create content that provide happiness to the elder. The result of this research found that even internet media is a modern channel for some group of elder but the original media like television, radio and newspaper still are the most popular media during the elder’s whole day so as to the content that the elder need have many sides but the most needed content is about take care of the health. For the least needed content is about career building and saving money which this discovery point walk by in the opposite directions with the survey finding about satisfaction which found that the elder satisfy in the content about encouraging intelligence knowledge that present the most through media. However, the information from experts indicate that creating the content on each media for the elder still have an obstruction as well as need of support and encourage from each sectors both government and private sector. In the present society that technology is the drive and focus on making equality between each other. Group of the elder is a group of people that keep increasing and society still need to have a lot of academic knowledge to apply with the quality of life development for the elder.