THE LEARNING PROCESS OF LOCAL DEVELOPMENT COMMUNICATION COURSE IN ORDER TO DEVELOP THE CREATIVITY OF GRADUATE STUDENT IN COMMUNICATION ARTS PROGRAM

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วิมลมาศ ปฐมวณิชกุล

Abstract

The objective of this research are as follow: 1) to study the learning process in local development communication course that could have to develop creativity for graduate student in Bachelor of Communicaton Arts program. 2) to evaluate the learning process model. Mixed methodology are used in research . The population  is  the students  in the Communication Arts Programme. The research  instruments  are  documentary and questionaires. Basic statistics  was analyzed  in quantitative data and Content  Analysis was used for qualitative data.
          The result  were  presented  as  follows.


           1) The purpose of  the course were  in accordance with the philosophy and mission of the Bachelor of Communication Arts program.


           2)  four factors  are  affected on  learning processes  as;  communication and mass communication theoretical, premitive and modern media skills,  a creativity on local development, and personality including; patience, effort, responsibility  and group work.
           3) Six factors  and the  Five steps  of  process are affected  The Learning  process.

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บทความวิจัย (Research Articles)