Approaches to the promotion of Bamboo Handicraft in Panatnikom Distric. Chonburi Province Towards Creative Tourism แนวทางในการส่งเสริมหัตถกรรมจักสานอำเภอพนัสนิคม จังหวัดชลบุรี ไปสู่การท่องเที่ยวเชิงสร้างสรรค์

Abstract

Approaches to the promotion of basketry toward creative tourism in Panatnikom District, Chonburi Province purposed 1) To study the current state of bamboo basketry toward creative tourism in Panatnikom District in Chonburi Province. 2) To study the approaches to the promotion of local basketry toward creative tourism. The qualitative research collected data from Key Informant interviews, chairmen of wicker groups, community leaders, entrepreneurs and tourists. The focus group was conducted with public administrative authorities in the district and province levels. The result analysis was presented the objectives using qualitative narrative.

            The results show that the current state of Panatnikom basketry which spread to make basketry the whole district. Both small and large groups which the basketry was the main occupation and occupation. The material used to make the bamboo. The group leaders manage all aspects as a veteran of basketry. The marketing of the products to sell to the market and the government agencies that coordinate to bring products to sell at various places.

            Current status of creative tourism in Panatnikom basketry found in the early stages. According to the result of misunderstanding the principles of creative tourism. The development of tourism did not connect with the cultural identities that is local basketry. The current state are superficial and not deep. However, they tend to develop into creative tourism to full form in the future.

            Approaches to the promotion of basketry toward creative tourism in Panatnikom District which found of basketry that was the identity of the Panatnikom that Inherited from the ancestors and development of the model was beautiful that was the psychological valvue and price. They established a large basketball museum. The ceremony was held every year. The procession was a large basketry that was distinctive and different from other and the product selection was an OTOP product to enhance the value of the product and change the strategies for market development. It was concluded that Panatnikom District had a basketry that was indentical and the museum of basketry and the unique special features were different than elsewhere. There are places to visit and activities that can be inserted in the form of creative tourism in appropriately.

            However, the results of the study was analyzed the rational. It appears that there is a concrete element of creative tourism at a certain level and the part that needs to be added to a more concrete part. Such as:

            Form the current stat of the weaving in Panatnikom District in 7 aspects. Estabishment and development of products, 2) Establishment of handicraft and handicraft centers, 3) Replacement of raw materials, 4) Strengthening of the community towards enterprises, 5) Management within the group, 6)Network Marketing/ProductIntroduction/Distribution and 7) the establishment of local development policies and plans.

            From the current state of creative tourism in Phanat Nikhom District in two aspects. 1. Creating value added to a career resource and 2) Preparation of Operator/location and person

            Form the approaches to promoting basketry of Panatnikom Dictrict toward creative tourism in four aspects such as: 1. Sustainable local cultural heritage conservation, 2) Value  added, 3) Marketing techniques and 4) Awareness raising of the importance of local culture.

            This is the management principle and the value of tourism resources that mix with creative ideas and thinking.