Tourism opportunity of ordinary cultural landscape and sustainability: a case of Lamphun Municipality
Keywords:
ordinary city, ordinary cultural landscape, tourism opportunity, sustainable tourismAbstract
Tourism serves as a pivotal driver of economic development for significant cities worldwide. Particularly, cities designated as global heritage cultural landscapes hold great importance as key tourist destinations in the contemporary era of global tourism. In contrast, ordinary cities often remain overlooked and miss out on opportunities for urban economic development. While ordinary cities may not possess physical settings of outstanding universal value, they nevertheless sustain the lives of their inhabitants and embody inherent authenticity, cultural identity, and values that reflect the collective attitudes of their residents. Consequently, studying ordinary cities becomes a worthwhile endeavor for urban planning and design. The primary objective of this research is to investigate the components and cultural landscape characteristics of an ordinary city, with a focus on the case study of Lamphun. The study aims to present opportunities for the application of cultural landscapes in common cities for tourism purposes. The findings of the study reveal the integrated physical and cultural dimensions of Lamphun, forming a cultural landscape. Additionally, it sheds light on the activities discreetly embedded within modern urban constructions that serve as opportunities for the tourism industry in Lamphun. Furthermore, the study provides insights and recommendations for the sustainable development of tourism in the context of cultural landscapes.
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