The identity promotional guidance for cultural tourism in Chor-Lae market community, Mea-Tang district, Chiang-Mai province


  • Kobchai Rakpan Faculty of Science and Technology, Chiang Mai Rajabhat University


identity, participation, cultural tourism, market community


The market community is a unique cultural space that deserves to be preserved and promoted. This research aims to find the identity of Cho-Lae market community through the relationship between physical and social components. To create a way to promote the identity of the market community in the dynamics of changing towards adapting to tourism by using a qualitative research method. Data was collected by in-depth interviews with community forums to creating guidelines for disseminating identity through community participation. The results of the study revealed 4 important aspects of identity, there are (1) community history and evolution, (2) community layout and trade activities, (3) shophouse identity and (4) community traditions and culture. In terms of promoting community identity, it was found that Reflecting admiration from outsiders or tourist makes the community appreciate the community identity, which is an important driving force for understanding and conscience, which is a management approach to promote identity along with cultural tourism with clear and effective participation.

Author Biography

Kobchai Rakpan, Faculty of Science and Technology, Chiang Mai Rajabhat University

Kobchai Rakphan


Department of Industrial Technology Chiang Mai Rajabhat University



Bachelor of Architecture Faculty of Architecture Chiang Mai University 2009

Graduate Studies in Architecture Faculty of Architecture Chiang Mai University 2014


published works

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