The identity promotional guidance for cultural tourism in Chor-Lae market community, Mea-Tang district, Chiang-Mai province
Keywords:
identity, participation, cultural tourism, market communityAbstract
The market community is a unique cultural space that deserves to be preserved and promoted. This research aims to find the identity of Cho-Lae market community through the relationship between physical and social components. To create a way to promote the identity of the market community in the dynamics of changing towards adapting to tourism by using a qualitative research method. Data was collected by in-depth interviews with community forums to creating guidelines for disseminating identity through community participation. The results of the study revealed 4 important aspects of identity, there are (1) community history and evolution, (2) community layout and trade activities, (3) shophouse identity and (4) community traditions and culture. In terms of promoting community identity, it was found that Reflecting admiration from outsiders or tourist makes the community appreciate the community identity, which is an important driving force for understanding and conscience, which is a management approach to promote identity along with cultural tourism with clear and effective participation.
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