The attributes of colors and light on women’s environment, satisfaction and self - appreciation: a case study of cosmetic counter
Keywords:
color, color temperature, environment, self-appreciation, complexionAbstract
The beauty market has a continuous growth rate and is a highly competitive business? As a result, cosmetic companies have developed a design of cosmetic counters to attract consumers. Lighting design is one of the techniques that can create a positive atmosphere, including the lighting design on mirrors for customers who are trying the product and are considering purchasing cosmetics. This research study focuses on the attributes of colors and the lighting design of the cosmetics counter, from 60 participants, testing the cosmetic counter setting model, which is illuminated by the lights color temperature of 2700 and 6500 Kelvin, on 4 different wall colors: red, blue, white and black. The test on environmental satisfaction and self-appreciation was used as a semantic differential scale of 8 bipolar words. There are study groups: of fair skin and tan skin women, It is found that the color temperature of the lights and the colors of the environment had a significant effect on female satisfaction (p<0.05). The cosmetic counter used lighting in the color temperature of 6500 Kelvin satisfied both fair skin and tan skin women along with the white wall environment, and the red wall environment respectively. This research concludes that the color attributes in the environment and the color temperature of the light are important factors in the design, which provides a positive mood to assess the appearance and environment of the cosmetics counter.
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