searching process for social and cultural identities for contemporary design: case studies of wooden row houses along Amphawa Canal


  • ณัฐพนธ์ อนุสรณ์ทรางกูร King Mongkut’s Institute of Technology Ladkrabang, Bangkok 10520,Thailand
  • ปรีชญา ครูเกษตร คณะเทคโนโลยีอุตสาหกรรม มหาวิทยาลัยราชภัฏสวนสุนันทา


wooden row house, cross-cultural designer, social and cultural identities, contemporary design


Many countries have started to identify their unique cultures by scrutinizing their traditional rules and values. Such identification of the cultural uniqueness has a direct impact on the work of contemporary-interior design. Interior environment in each region reflects perceptions, behaviors and specific solutions to the natural environment that form the
regionally specific culture. Regarded as accumulated wisdoms of the ancestors, local
socio-cultural Identity is an essential element that should be accounted for in the interior design process. Gaining more recognition of the local socio-cultural identity imprinted in the interior design can bring sustainable benefits concerning economy and culture of
communities. In this work; therefore, we present the searching for social and cultural
identities for using in the interior design. Design management efforts involve long-term work in the background and involve different environmental design that expresses local
socio-cultural identity as one of the significant competitive priorities for increasing the value and a better visualization of the communal identity. From a quality management perspective, the speed of design and the interior environmental design indicate the
importance of design quality in inheritance and conservation issues because design efforts often have inherent drivers for people’s perception through an optimized design. The
researcher selected “Amphawa Floating Market and Community” in Samut Songkhram province to be a case study of a community where travel itineraries were managed in the form of creative tourism or local tourism. By scoping only on the part of building community and uniqueness of Amphawa floating market which is called the wooden row house along Amphawa Canal.

Author Biography

ปรีชญา ครูเกษตร, คณะเทคโนโลยีอุตสาหกรรม มหาวิทยาลัยราชภัฏสวนสุนันทา

She specialize in exhibition design, event and display design, graphic design, package design, environment and behavior, psycho-social concerns in interior design, , and interior design education.


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