Published: 2015-04-01

Articles

A phenomenological study of using opinion leader in marketing communication Understanding food blogger, foodie ,and food editor in culinary business in Indonesia

Syarifah Amelia M. Si., Stefanie S. I. Kom

1 - 7

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Is entertainment the key Creativity and Emotional Engagement as factors to buying behavior

Carlo Macasero, Jonalou SJ. Labor, Jenieca Castelo

8 - 18

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Preliminary study of intergenerational Communication competence in Thai organizations

Papassara Chaiwong

19 - 37

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Commitment balance: an opportunity For cross-cultural research

Fiona Cownie

38 - 47

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CSR and stakeholder engagement perspectives from the united arab emirates

Gaelle Duthler, Tom Watson, Tasos Theofilou, Parichart Sthapitanonda

48 - 56

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From CSR to USR repositioning public relations role in university social responsibility practices in Thailand

Peeraya Hanpongpandh

57 - 71

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A Mauritian's qualitative brand communication research journey in the UK a cross-cultural perspective

Tauheed A. Ramjaun

72 - 79

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