การสื่อสารเพื่อการจัดการพิพิธภัณฑ์ท้องถิ่นของชุมชนมอญบ้านม่วง อ.บ้านโป่ง จ.ราชบุรี

Abstract

Abstract in Thai unavailable

This research was conducted to study the practice of management of Wat Muang Local Museum and factors affecting the existence of the museum, as well as explore the communication style during the renovation period. According to the findings, the management of Wat Muang Local Museum could be divided into three periods as follows. First was the establishing period. It was the time when various groups of people gave support to the establishment of the museum. Second was the operating period which could be separated into two stages. In the first stage, the community founded the committee to be in charge of the museum. In the next stage, on the other hand, the community disregarded the museum, which resulted in the disappearance of the proper management. The last period belonged to the Subdistrict Administrative Organization. Because of the problems in the management of the former parties involved, the responsibility was transferred to Baan Muang Subdistrict Administrative Organization. In addition, the community participation in the management of this museum could be seen among the audiences of the museum and also in the high ranking of participation as the co-sender or the co-producer and the policy planner of the museum. In terms of factors affecting the existence of the museum, the study found that supports from the community (including households, temples, schools), community leadership, and secure social and cultural root could boost the profits of the museum although the formal communication was not sufficiently used in the management. In terms of communication style during the renovation period, this research indicated that the renovation of this museum was the project from the external agency that aimed to restore forms and values of the museum by studying its history and using tourism as an effective strategy. The communication style is emphasized on trainings and activities in order to promote better understanding to the community. For the inner community part there were needed of a leader group, which had a duty on supporting and stimulating the others institute that have interfered with the community to link all of the institute for the community renovation process.