New Media Literacy

Abstract

Technology complicates metaphors of space and place, including the belief that audiences are separate from each other. New media users, the Twitter or Facebook audience is potentially limitless. New media technologies have come into the social environment, with the increased number of digital channel provides. Technology acceptance is very important for using in new media era. Uses and gratification theory (U&G), by the process of interactivity, demassification, and asynchroneity let individuals as active users in new media surrounding up to their lifestyle types. U&G makes individuals empower to select any medium by the preference and life fitting.

The white paper, an authoritative report or guide that helps solve a problem, Confronting the Challenges of Participatory Culture: Media Education for the 21^st Century (Jenkins et al., 2006) identifies the kinds of participatory practices youth are engaged in today, and draws up a provisionary list of the skills called the new media literacy. Jenkins et al., (2006) conclude a set of core social skills and cultural competencies that young people should acquire if they are to be full, active, creative, and ethical participants in this emerging participatory culture. Content and context of media do make people realize about new media literacy cause of the technology efficiency and effectiveness, and the very important point of çCitizenûs Righté to be a sender in new media world. However, as a sender, he/she doesnût know much or maybe careless of realization about çEthics.é In another side, anyone as a receiver he/she should understand and analyze çWhat is right or wrong? This is the important point for the government to use strategic plan to provide the content of new media literacy to people.