กระบวนทัศน์ตะวันตกที่ใช้ในการศึกษาวิจัยเกี่ยวกับการประชาสัมพันธ์โลก
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Abstract
This article aims to expand the knowledge bases, to the present the Western perspective, and to suggest the basic crucial paradigms, that were used in research studies in terms of PR occupation of each country. It was also presented the arguments of each paradigm. Moreover, it indicated the PR research needs on PR occupation in Asian abroad and Thailand. These aspects were as the advantage on research studies, and curriculum development of learning and teaching, and PR occupation.
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Articles
References
ภาษาไทย
กัญญณัช นิรภัย. (2554). ความหมายของความรับผิดชอบต่อสังคมขององค์กร (CSR) ในมุมมองของนักวิชาชีพประชาสัมพันธ์ไทย. การศึกษาค้นคว้าอิสระ สาขาวิชานิเทศศาสตร์การตลาด บัณฑิตวิทยาลัย มหาวิทยาลัยหอการค้าไทย.
สัณห์สินี ธนาวิชาการ. (2551). สถานภาพการประชาสัมพันธ์ขององค์กรธุรกิจเอกชนในประเทศไทย. วิทยานิพนธ์ปริญญามหาบัณฑิต คณะนิเทศศาสตร์ จุฬาลงกรณ์มหาวิทยาลัย.
อรปวีณ์ จิตรทาน. (2556). การสร้างความประทับใจต่อสื่อมวลชนของนักประชาสัมพันธ์ในองค์กรธุรกิจ. การศึกษาค้นคว้าอิสระ สาขาวิชานิเทศศาสตร์การตลาด บัณฑิตวิทยาลัย มหาวิทยาลัยหอการค้าไทย.
ภาษาอังกฤษ
Bardhan, N. (2003). “Rupturing public relations meta-narratives: the example of India”, Journal of Public Relations Research, 15(3), 225-248.
Berkowitz, D., & Lee, J. (2004). “Media relations in Korea: Cheong between journalist and public relations practitioner”, Public Relation Review, 30, 431-37.
Botan, C.H. (1992). “International public relations: A critique and reformulation,” Public Relations Review, 18, 149-159.
Broom, G.M. (1982). “A Comparison of sex roles in public relations”, Public Relations Review, 8(3): 17-22.
Broom, G.M. & Dozier, D.M. (1993). “Evolution of the managerial role in public relations practice”, Paper presented at the meeting of the Public Relations Division, Association for Education in Journalism and Mass Communication, Kansas City, MO, Aug. 12.
Cameron, G.T., Sallot, L.M., & Lariscy, R.A. (1996). “Developing standards of professional performance in public relations”, Public Relations Review, 22(1), 43.
Chen, Ni. & Cullbertson, Hugh M. (2009). “Public relations in Mainland China: An adolescent with growing pains”, in Sriramesh, K. and Vercic, D. (eds.), The Global Public Relations Handbook: Theory, Research and Practice, Routledge Publishing, 175-197.
Cheney, G., & Christensen, L. T. (2001). “Public Relations as contested terrain: A critical response”. In Heath, R.L. (Ed.). Handbook of Public Relations. Thousand Oaks, California: Sage, 167-182.
Curtin, P.A., & Gaither, T.K. (2007). International public relations: Negotiating culture, identity and power. Thousand Oaks, California: Sage.
Davis, A. (2000). “Public relations, news production and changing patterns of source access in the British national media”, Media, Culture & Society, 22(1), 39-60.
Daymon, C., & Hodges, C. (2009). “Researching public relations occupational culture in Mexico”, Public Relations Review, 35(4), 429-433.
Dimitrova, A.K. (1998). “From the proletariat to people: Public relations metamorphosis of the Bulgarian Communist Party and its political tribune before the first free multi-party elections in 1990”, East European Quarterly, 32(2), 167-95.
Dozier, D.M. & Broom, G.M. (1995). “Evolution of the manager role in public relations practice”, Journal of Public Relations Research, 7(1), 3-26.
Edwards, L. (2006). “Rethinking power in public relations”, Public Relations Review, 32(1), 229-231.
Ekachai, D., & Komosevin, R. (1996). “PR in Thailand: Its functions and practitioners’ roles: In Culbertson, H. and Chen, N. (Eds.), International Public Relations: A Comparative Analysis, 257-272, Mahwah, New Jersey: Erlbaum.
Ferguson, D.P. (1998). “From communist control to glasnost and back?, media freedom and control in the former Soviet Union”, Public Relations Review, 24(2), 165-183.
Freitag, A.R., & Stoke, A.Q. (2009). Global public relations: Spanning borders, spanning cultures. Oxon: Routledge.
Grunig, J. (2001). Two-way symmetrical public relations: Past, present and future. In R.L. Heath (Ed.). Handbook of public relations. (pp.11-30). London: sage.
Gupta, C. & Barlett, J. (2009). “Recruiting local public relations professionals for global public relations practice: A comparative analysis between Australian and Indian public relations recruitment advertisements”, Prism 6(2). Available from: http://praxis.massey.ac.nz/prism_on-line_journ.html. Retrieved on 12 April 2009.
Hall, S. (1980). “Cultural studies: Two paradigms”. Media, Culture, and Society, 2, 57-72.
Haug, M., & Koppang, H. (1997). “Lobbying and public relations in European context”, Public Relations Review, 23(3), 233-48.
Hiebert, R.E. (1994). “Advertising and public relations in transition of communism: The case of Hangary, 1989-1994”, Public Relations Review, 20(4), 357-73.
Hodges, C. (2006). “PRP culture: A framework for exploring public relations practitioners as cultural internediaries”, Journal of Communication Management, 10(1), 80-93.
Hofstedge, G. (1980). Culture’s consequences: International differences in work-related values. Baverly Hills, California: Sage.
___. (1984). Culture’s consequences: International differences in work-related values. London, Sage.
___. (2001). Culture’s consequences: Comparing values, behaviours, institutions, and organisations across nations. California: Sage.
Holzhuasen, D., Petersen, B., & Tindall, N., (2003). “Exploding the myth of the symmertrical/ asymmetrical dichotomy: Public relations models in the new South Africa”, Journal of Public Relations Research, 15(4), 305-341.
Huang, Y.H. (2000). “The personal influence model and Gao Guanxi in Taiwan Chinese Public relations”, Public Relations Review, 26, 219-236.
Huang, Y.H. (2001). “Value of PR: Effect on organization-public relationships mediating conflict resolution”, Journal of Public Relations Research, 13(4), 265-301.
___. (2007). “A revisit of symmetrical communication from an international perspective: Status, effect and future research direction”. In Toth, E.L. (ed.), The future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation. Mahwah, New Jersey: Lawrence Erlbaum Associates.
Hung, C.J. (2003). “Culture, relationship cultivation and relationship outcomes: A qualitative evaluation of multinational companies relationship management in China”, Paper presented to Public Relation Division at the 53rd annual conference of the international Communication Association, San Diego, May.
Kaur, K. (1997). The impact of privatization on public relations and the role of public relations and the role of public relations management in the privatization process: A qualitative analysis of the Malaysian case, Doctoral dissertation, University of Maryland, College Park.
Kent, M.L., and Taylor, M. (2007). “Beyond excellence: Extending the generic approach to international public relations: The case of Bosnia”, Public Relations Review, 33(1), 10-20.
Laskin, A. (2009). “The evolution of models of public relations: an outsider’s perspective”, Journal of Communication Management, 13(1), 37-54.
Leichty, G. & Springstion, J. (1993). “Reconsidering public relations models”, Public Relations Review, 19, 327-339.
L’Etang, J. (2008). Public relations: Concepts practice and critique. London: Sage.
___. (2011). “Imagining public relations anthropology,” In Edwards, L. & Hodges, C.E.M. (Eds.), Public Relations, Society & Culture: Theoretical and Empirical Explorations. Milton Park, Abington: Routledge.
Lim, S., Goh, J., & Sriramesh, K. (2005). “Applicability of the generic principles of excellent public relations in a different cultural context: The case study of Singapore”, Journal of Public Relations Research, 17(4), 315-340.
Lyra, A. (1991). Public relations in Greece: Models, roles and gender. Unpublished M.A. Thesis, University of Maryland, College Park, Mary land.
McKie, D. and Munshi, D. (2007). Reconfiguring Public Relations: Ecology, equity, and enterprise. New York and Abingdon: Routledge.
Murphy, P. (1991). “The limit of symmetry: A game theory approach to symmetric and asymmetric public relations”, Public Relations Research Annual, 3, 115-131.
Panol, Z.S. (2000). “Philippine public relations: An Industry and practitioner profile”, Public Relations Review, 26(2), 237-254.
Parks, J. (2003). “Discrepancy between Korean government and corporate practitioners regarding professional standards in public relations: A co-orientation approach”, Journal of Public Relation Research, 15(3), 249-275.
Pearson, R. (1989). “Beyond ethical relativism in public relations: Coorientation, rules, and the idea of communication symmetry”, Public Relations Reseach Annual, 1, 67-86.
Pieczka, M. (2006). “Public relations expertise in practice”. In L’ Etang, J. & Pieczka, M. (Eds.), Public relations: Critical debates and contemporary practice. Mahwah, NJ: Lawrence Erlbuam Associates, 279-302.
Rhee, Y. (2002). “Global public relations: A cross-cultural study of the excellence theory in South Korea”, Journal of Public Relations Research, 14, 159-184.
Rooper, J. (2005). “Symmetrical communication: excellent public relations or a strategy for hegemony?”, Journal of Public Relations Research, 17(1). 69-86.
Shin, J.H. & Cameron, G.T. (2001). “A cross-cultural view of conflict in media relations: The conflict management typology of media relations in Korea and in the US.” Paper presented at the annual meeting of the International Communication Association, Miami, Florida.
Singh, R. (2000). “Public relations in contemporary India: Current demands and strategy”, Public Relations Review, 26(3), 295-313.
Sriramesh, K. (2004). Public Relations in Asia: An Anthology. Singapore: Thomson Learning.
___. (2007). “The relationship between culture and public relations”. In Toth, E.L. (ed.), The future of excellence in public relations and communication management: Challenges for the next generation. Mahwah, New Jersey: Lawrence Erlbaum Associates. 507-526.
___. (2009). “Globalisation and public relations: The past, present and the future”, Prism, 6(2). Available from http://praxis.massey.ac.nz/prism_on-line_journ.html. Retrieved on 1 December 2009.
Sriramesh, K. & Takasaki, M. (1999). “ The impact of culture on public relations in Japan”, Journal of Communication management, 3, 337-352.
Srisai, S. (2011). Saang Kwaampraataabjai: The Influence if Wattana-dharm Thai on Thai PR practice [Impression Building: The Influence of Thai Culture on Thai PR Practise]. Thesis (PhD), Department of Film, Media, and Journalism, University of Stirling.
Sriramesh, K. & Vercic, D. (2009). The global public relations handbook: Theory, research and practice. London: Routledge.
Taylor, M. (2000). “Toward a public relations approach to nation building”, Journal of Public relations Research, 12(2), 179-219.
Valentini, C. (2007). “Global versus cultural approaches in public relationship management: The case of the European Union”, Journal of Communication Management, 11(2), 117-133.
Van Leuven, J.K. & Pratt, C.B. (1996). “Public relations’ role: realities in Asia and in Africa South of the Sahara”. In Culbertson, H. & Chen, N. (Eds.), International Public Relations: A Comparative Analysis. Mahwah, New Jersey: Erlbaum, 93-106.
Vercic, D. et al., (1996). “Global and specific principles of public relations: evidence from Slovenia”. In Culbertson H. & Chen, N. (Eds.), International Public Relations: A Comparative Analysis. Mahwah, New Jersey: Erlbaum, 31-65.
Wee, C., Tan., S., & Chew, K. (1996). “Organizational response to public relations: An Empirical study of firms in Singapore”, Public Relations Review, 22(3), 259-78.
Zaharna, R.S. (2001). “In-awareness’ approach to international public relations”, Public Relations Review, 27, 132-148
Zetlin, M., (1995). “Massaging the Asian Image: Despite the government’s grip on the press, public relations is proliferating in China, attracting Chinese companies that want a sophisticated international profile", Management Review, 84(8), 20-25.
กัญญณัช นิรภัย. (2554). ความหมายของความรับผิดชอบต่อสังคมขององค์กร (CSR) ในมุมมองของนักวิชาชีพประชาสัมพันธ์ไทย. การศึกษาค้นคว้าอิสระ สาขาวิชานิเทศศาสตร์การตลาด บัณฑิตวิทยาลัย มหาวิทยาลัยหอการค้าไทย.
สัณห์สินี ธนาวิชาการ. (2551). สถานภาพการประชาสัมพันธ์ขององค์กรธุรกิจเอกชนในประเทศไทย. วิทยานิพนธ์ปริญญามหาบัณฑิต คณะนิเทศศาสตร์ จุฬาลงกรณ์มหาวิทยาลัย.
อรปวีณ์ จิตรทาน. (2556). การสร้างความประทับใจต่อสื่อมวลชนของนักประชาสัมพันธ์ในองค์กรธุรกิจ. การศึกษาค้นคว้าอิสระ สาขาวิชานิเทศศาสตร์การตลาด บัณฑิตวิทยาลัย มหาวิทยาลัยหอการค้าไทย.
ภาษาอังกฤษ
Bardhan, N. (2003). “Rupturing public relations meta-narratives: the example of India”, Journal of Public Relations Research, 15(3), 225-248.
Berkowitz, D., & Lee, J. (2004). “Media relations in Korea: Cheong between journalist and public relations practitioner”, Public Relation Review, 30, 431-37.
Botan, C.H. (1992). “International public relations: A critique and reformulation,” Public Relations Review, 18, 149-159.
Broom, G.M. (1982). “A Comparison of sex roles in public relations”, Public Relations Review, 8(3): 17-22.
Broom, G.M. & Dozier, D.M. (1993). “Evolution of the managerial role in public relations practice”, Paper presented at the meeting of the Public Relations Division, Association for Education in Journalism and Mass Communication, Kansas City, MO, Aug. 12.
Cameron, G.T., Sallot, L.M., & Lariscy, R.A. (1996). “Developing standards of professional performance in public relations”, Public Relations Review, 22(1), 43.
Chen, Ni. & Cullbertson, Hugh M. (2009). “Public relations in Mainland China: An adolescent with growing pains”, in Sriramesh, K. and Vercic, D. (eds.), The Global Public Relations Handbook: Theory, Research and Practice, Routledge Publishing, 175-197.
Cheney, G., & Christensen, L. T. (2001). “Public Relations as contested terrain: A critical response”. In Heath, R.L. (Ed.). Handbook of Public Relations. Thousand Oaks, California: Sage, 167-182.
Curtin, P.A., & Gaither, T.K. (2007). International public relations: Negotiating culture, identity and power. Thousand Oaks, California: Sage.
Davis, A. (2000). “Public relations, news production and changing patterns of source access in the British national media”, Media, Culture & Society, 22(1), 39-60.
Daymon, C., & Hodges, C. (2009). “Researching public relations occupational culture in Mexico”, Public Relations Review, 35(4), 429-433.
Dimitrova, A.K. (1998). “From the proletariat to people: Public relations metamorphosis of the Bulgarian Communist Party and its political tribune before the first free multi-party elections in 1990”, East European Quarterly, 32(2), 167-95.
Dozier, D.M. & Broom, G.M. (1995). “Evolution of the manager role in public relations practice”, Journal of Public Relations Research, 7(1), 3-26.
Edwards, L. (2006). “Rethinking power in public relations”, Public Relations Review, 32(1), 229-231.
Ekachai, D., & Komosevin, R. (1996). “PR in Thailand: Its functions and practitioners’ roles: In Culbertson, H. and Chen, N. (Eds.), International Public Relations: A Comparative Analysis, 257-272, Mahwah, New Jersey: Erlbaum.
Ferguson, D.P. (1998). “From communist control to glasnost and back?, media freedom and control in the former Soviet Union”, Public Relations Review, 24(2), 165-183.
Freitag, A.R., & Stoke, A.Q. (2009). Global public relations: Spanning borders, spanning cultures. Oxon: Routledge.
Grunig, J. (2001). Two-way symmetrical public relations: Past, present and future. In R.L. Heath (Ed.). Handbook of public relations. (pp.11-30). London: sage.
Gupta, C. & Barlett, J. (2009). “Recruiting local public relations professionals for global public relations practice: A comparative analysis between Australian and Indian public relations recruitment advertisements”, Prism 6(2). Available from: http://praxis.massey.ac.nz/prism_on-line_journ.html. Retrieved on 12 April 2009.
Hall, S. (1980). “Cultural studies: Two paradigms”. Media, Culture, and Society, 2, 57-72.
Haug, M., & Koppang, H. (1997). “Lobbying and public relations in European context”, Public Relations Review, 23(3), 233-48.
Hiebert, R.E. (1994). “Advertising and public relations in transition of communism: The case of Hangary, 1989-1994”, Public Relations Review, 20(4), 357-73.
Hodges, C. (2006). “PRP culture: A framework for exploring public relations practitioners as cultural internediaries”, Journal of Communication Management, 10(1), 80-93.
Hofstedge, G. (1980). Culture’s consequences: International differences in work-related values. Baverly Hills, California: Sage.
___. (1984). Culture’s consequences: International differences in work-related values. London, Sage.
___. (2001). Culture’s consequences: Comparing values, behaviours, institutions, and organisations across nations. California: Sage.
Holzhuasen, D., Petersen, B., & Tindall, N., (2003). “Exploding the myth of the symmertrical/ asymmetrical dichotomy: Public relations models in the new South Africa”, Journal of Public Relations Research, 15(4), 305-341.
Huang, Y.H. (2000). “The personal influence model and Gao Guanxi in Taiwan Chinese Public relations”, Public Relations Review, 26, 219-236.
Huang, Y.H. (2001). “Value of PR: Effect on organization-public relationships mediating conflict resolution”, Journal of Public Relations Research, 13(4), 265-301.
___. (2007). “A revisit of symmetrical communication from an international perspective: Status, effect and future research direction”. In Toth, E.L. (ed.), The future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation. Mahwah, New Jersey: Lawrence Erlbaum Associates.
Hung, C.J. (2003). “Culture, relationship cultivation and relationship outcomes: A qualitative evaluation of multinational companies relationship management in China”, Paper presented to Public Relation Division at the 53rd annual conference of the international Communication Association, San Diego, May.
Kaur, K. (1997). The impact of privatization on public relations and the role of public relations and the role of public relations management in the privatization process: A qualitative analysis of the Malaysian case, Doctoral dissertation, University of Maryland, College Park.
Kent, M.L., and Taylor, M. (2007). “Beyond excellence: Extending the generic approach to international public relations: The case of Bosnia”, Public Relations Review, 33(1), 10-20.
Laskin, A. (2009). “The evolution of models of public relations: an outsider’s perspective”, Journal of Communication Management, 13(1), 37-54.
Leichty, G. & Springstion, J. (1993). “Reconsidering public relations models”, Public Relations Review, 19, 327-339.
L’Etang, J. (2008). Public relations: Concepts practice and critique. London: Sage.
___. (2011). “Imagining public relations anthropology,” In Edwards, L. & Hodges, C.E.M. (Eds.), Public Relations, Society & Culture: Theoretical and Empirical Explorations. Milton Park, Abington: Routledge.
Lim, S., Goh, J., & Sriramesh, K. (2005). “Applicability of the generic principles of excellent public relations in a different cultural context: The case study of Singapore”, Journal of Public Relations Research, 17(4), 315-340.
Lyra, A. (1991). Public relations in Greece: Models, roles and gender. Unpublished M.A. Thesis, University of Maryland, College Park, Mary land.
McKie, D. and Munshi, D. (2007). Reconfiguring Public Relations: Ecology, equity, and enterprise. New York and Abingdon: Routledge.
Murphy, P. (1991). “The limit of symmetry: A game theory approach to symmetric and asymmetric public relations”, Public Relations Research Annual, 3, 115-131.
Panol, Z.S. (2000). “Philippine public relations: An Industry and practitioner profile”, Public Relations Review, 26(2), 237-254.
Parks, J. (2003). “Discrepancy between Korean government and corporate practitioners regarding professional standards in public relations: A co-orientation approach”, Journal of Public Relation Research, 15(3), 249-275.
Pearson, R. (1989). “Beyond ethical relativism in public relations: Coorientation, rules, and the idea of communication symmetry”, Public Relations Reseach Annual, 1, 67-86.
Pieczka, M. (2006). “Public relations expertise in practice”. In L’ Etang, J. & Pieczka, M. (Eds.), Public relations: Critical debates and contemporary practice. Mahwah, NJ: Lawrence Erlbuam Associates, 279-302.
Rhee, Y. (2002). “Global public relations: A cross-cultural study of the excellence theory in South Korea”, Journal of Public Relations Research, 14, 159-184.
Rooper, J. (2005). “Symmetrical communication: excellent public relations or a strategy for hegemony?”, Journal of Public Relations Research, 17(1). 69-86.
Shin, J.H. & Cameron, G.T. (2001). “A cross-cultural view of conflict in media relations: The conflict management typology of media relations in Korea and in the US.” Paper presented at the annual meeting of the International Communication Association, Miami, Florida.
Singh, R. (2000). “Public relations in contemporary India: Current demands and strategy”, Public Relations Review, 26(3), 295-313.
Sriramesh, K. (2004). Public Relations in Asia: An Anthology. Singapore: Thomson Learning.
___. (2007). “The relationship between culture and public relations”. In Toth, E.L. (ed.), The future of excellence in public relations and communication management: Challenges for the next generation. Mahwah, New Jersey: Lawrence Erlbaum Associates. 507-526.
___. (2009). “Globalisation and public relations: The past, present and the future”, Prism, 6(2). Available from http://praxis.massey.ac.nz/prism_on-line_journ.html. Retrieved on 1 December 2009.
Sriramesh, K. & Takasaki, M. (1999). “ The impact of culture on public relations in Japan”, Journal of Communication management, 3, 337-352.
Srisai, S. (2011). Saang Kwaampraataabjai: The Influence if Wattana-dharm Thai on Thai PR practice [Impression Building: The Influence of Thai Culture on Thai PR Practise]. Thesis (PhD), Department of Film, Media, and Journalism, University of Stirling.
Sriramesh, K. & Vercic, D. (2009). The global public relations handbook: Theory, research and practice. London: Routledge.
Taylor, M. (2000). “Toward a public relations approach to nation building”, Journal of Public relations Research, 12(2), 179-219.
Valentini, C. (2007). “Global versus cultural approaches in public relationship management: The case of the European Union”, Journal of Communication Management, 11(2), 117-133.
Van Leuven, J.K. & Pratt, C.B. (1996). “Public relations’ role: realities in Asia and in Africa South of the Sahara”. In Culbertson, H. & Chen, N. (Eds.), International Public Relations: A Comparative Analysis. Mahwah, New Jersey: Erlbaum, 93-106.
Vercic, D. et al., (1996). “Global and specific principles of public relations: evidence from Slovenia”. In Culbertson H. & Chen, N. (Eds.), International Public Relations: A Comparative Analysis. Mahwah, New Jersey: Erlbaum, 31-65.
Wee, C., Tan., S., & Chew, K. (1996). “Organizational response to public relations: An Empirical study of firms in Singapore”, Public Relations Review, 22(3), 259-78.
Zaharna, R.S. (2001). “In-awareness’ approach to international public relations”, Public Relations Review, 27, 132-148
Zetlin, M., (1995). “Massaging the Asian Image: Despite the government’s grip on the press, public relations is proliferating in China, attracting Chinese companies that want a sophisticated international profile", Management Review, 84(8), 20-25.