การสร้างสรรค์รายการโทรทัศน์ที่นำเสนอกิจกรรมเชิงสุนทรียะเพื่อส่งเสริมสุขภาวะสำาหรับผู้สูงอาย

Abstract

The objectives of this creative research were (1) to create the television program offer aesthetic activities to promote well-being for the elderly, and (2) to study the elder’s attitude and satisfaction towards television program offering aesthetic activities to promote well-being for the elderly. The study was conducted with quantitative method using questionnaire to collect the data and qualitative method using focus group and depth interview to interview the elderly and television producers. It is found that the production process of a television program offering aesthetic activities to promote well-being for the elderly fell into three stages. Firstly, the pre-production stage showed that the elderly wanted to watch entertainment program which offered content in healthy behavior and tourism. Secondly, the production process followed the findings from the earlier stage. The content therefore included the tourist attractions that are suitable for the elderly and easy to access, as well as the knowledge of physical and mental health. Finally, the post-production stage included the editing and dubbing which emphasis on the clarity of narration, text, and map for the elderly’s viewing, as well as program evaluation. The evaluation result showed that the elderly who watched two pilot programs reported good attitude and high satisfaction towards the program. It is found that the elderly was inspired to take care of their physical and mental health from the interview guest who was able to give clear and detailed suggestions which were suitable and easily comprehensible for the audience. Meanwhile, the audience found that the resentation of tourist attractions where travelers could enjoy several activities enjoyable. Additionally, the use of camera angles that allowed viewers to see the beautiful atmostphere and venue, as well as the use of bright colors, created spectacular and unique perspectives, which attract the audience.