Public Opinion, Government Intervention and PR: The case of Standard Oil
Main Article Content
Abstract
At the turn of the 19th-20th century, big companies in the U.S. changed their approach to PR from “public be demand” to “public be informed”. According to my hypothesis, This shift in paradigm was driven by the intention to influence the government via public opinion under the conditions of unprecedented levels of state intervention in American economy. To illustrate this position, the method of vestehen (“interpretive understanding”, which is the foundation of the universal common-sense knowledge) is utilized to examine arguably the most notable page in the history of American enterprise and government intervention in economy – the breakup pf Standard Oil Company by the government in the wake of the trust-busting crusades of Teddy Roosevelt in 1911.
Article Details
Section
Articles
References
Armentano, D. (1982). Antitrust and Monopoly: Anatomy of a Policy Failure. New York: Wiley.
Baskin, O.W., Aronoff, C.E., & Lattimore, D. (1997). Public Relations: The Profession and the Practice. Brown & Benchmark Publishers – Business & Economics,
Baylor, C.A. (2001,July). Review of Chernow, Ron, Titan: The life of John D Rockfeller, Sr.EH.Net,H-Net Reviews. Retrieved from http://www.h-net.org/reviews/showrev.php?id=5292
Chernow, R. (1998). Titan: The life of John D Rockfeller, Sr. Random House.
Childs, R.A. (1971, February, March). Big Business and the Rise of American. Reason, 12-18, 9-12.
Cleland, C.E. (2011, November). Historical science, experimental science, and the scientific method. Geology; v. 29; no. 11; 987-990. Retrieved from http://www.bu.edu/hps-scied/files/2012/11/Cleland-HPS-Historical-science-and-the-scientific-method.pdf.
Curti, M. (1964). The Growth of American Thought, 3rd ed. New York: Harper & Row.
DiLorenzo, T.J. (2006, September 23). The Truth About the “Robber Barons”. Mises Daily. Retrieved from http://mises.org/daily/2317
DiLorenzo. T.J. (2000, June 1). Anti-trust, Anti-truth. Mises Daily. Retrieved from http://mises.org/daily/436
DiLorenzo. T.J. (2005). How Capitalism Saved America : The Untold History of Our Country, from the Pilgrims to the Present. Crown Forum/Random House/
Halllahan. K. (2002). Ivy Lee and the Rockfellers’ response to the 1913-1914 Colorado Coal Strike. Journal of Public Relations Research. 14(4), 265-315.
Hiebert, R.E. (1966). Courtier to the crowd: The story of Ivy Lee and the development of public relations. Ames, IA : Iowa State University Press.
Kolko, G. (1967). The Triumph of Conservatism. Chicago: Quadrangle Publishing Co.
McGee, J.S. (1958, October). Predatory Price Cutting: The Standard Oil (N.J.) Case. Journal of Law and Economics 1, 144-58
Mises, L. v. (1960). Human Action: A Treatise on Economics. The Fourth Edition, Irvington-on-Hudson, NY: Foundation for Economic Education.
Poole, K. Biography: John D. Rockfeller, Senior. PBS. American Experience. Retrieved from http://www.pbs.org/wgbh/americanexperience/features/biography/rockfellers-john/
Pochekaev, R. (2007). Istoriya svyazey s obschestvennistyu. [The history of Public Relations]. St. Petersburg.
Rockfeller, D. (2002). Memoirs. New York: Randon House.
Rockfeller. J.D., Sr. (1933). Random reminiscences of men and events. Garden City, NY: Doubleday, Doran. (Original work published 1909).
Rothbard, M.N. (1960). The Mantle of Science. Reprinted in The Logic of Action One: Method, Money, and the Austrian School (1997). Cheltenham UK: Edward Elgar, 3-23.
Rothbard, M.N. (1973). Praxeology as the Method of the Social Sciences. Phenomenology and the Social Sciences, Maurice Natanson, ed. Evanston, U.: Northwestern University Press, 2, 31-61.
Rothbard, M.N. (2007). Preface to study Theory and History by Ludwig von Mises. Auburn, xv.
Schutz, A. (1964). Studies in Social Theory. Collected Papers, vol.2, A. Broadersen, ed. ( The Hague: Nijhoff.
Smith, R.D. (2014). Public Relations: The Basics. Routledge/ Taylor & Francis.
Tarbell, I. (1950). The History of the Standard Oil Company. New York: Peter Smith.
Toth, E.L. & Heath, R.L., Lawrence Erlbaum Associates (1992). Rhetorical and Critical Approaches to Public Relations. – Business & Economics.
Tucker, J.A. (2011, January 25). Does Favoring Free Enterprise Mean Favoring “Business”? Mises Daily. Retrieved from http://mises.org/daily/4998?sms_ss=blogger&at_xt=4d3ff11e111fa6c0%2C0
Wilcox, D. L., Ault, P.H., Agee, W.K., Cameron, G.T. (1999). Public Relations: Strategies and Tactics (6th Edition). NY, Allyn & Bacon.
Wooster, M.M. (2000). The Foundation Builders. Brief Biographies of Twelve Great Philanthropists. Philanthropy Roundtable.
Youkins, E. (2000, July 8). Entrepreneurship Properly Understood. Le Quebecois Libre, No. 64. Retrieved from http://www.quebecoislibre.org/00718-11.htm
Baskin, O.W., Aronoff, C.E., & Lattimore, D. (1997). Public Relations: The Profession and the Practice. Brown & Benchmark Publishers – Business & Economics,
Baylor, C.A. (2001,July). Review of Chernow, Ron, Titan: The life of John D Rockfeller, Sr.EH.Net,H-Net Reviews. Retrieved from http://www.h-net.org/reviews/showrev.php?id=5292
Chernow, R. (1998). Titan: The life of John D Rockfeller, Sr. Random House.
Childs, R.A. (1971, February, March). Big Business and the Rise of American. Reason, 12-18, 9-12.
Cleland, C.E. (2011, November). Historical science, experimental science, and the scientific method. Geology; v. 29; no. 11; 987-990. Retrieved from http://www.bu.edu/hps-scied/files/2012/11/Cleland-HPS-Historical-science-and-the-scientific-method.pdf.
Curti, M. (1964). The Growth of American Thought, 3rd ed. New York: Harper & Row.
DiLorenzo, T.J. (2006, September 23). The Truth About the “Robber Barons”. Mises Daily. Retrieved from http://mises.org/daily/2317
DiLorenzo. T.J. (2000, June 1). Anti-trust, Anti-truth. Mises Daily. Retrieved from http://mises.org/daily/436
DiLorenzo. T.J. (2005). How Capitalism Saved America : The Untold History of Our Country, from the Pilgrims to the Present. Crown Forum/Random House/
Halllahan. K. (2002). Ivy Lee and the Rockfellers’ response to the 1913-1914 Colorado Coal Strike. Journal of Public Relations Research. 14(4), 265-315.
Hiebert, R.E. (1966). Courtier to the crowd: The story of Ivy Lee and the development of public relations. Ames, IA : Iowa State University Press.
Kolko, G. (1967). The Triumph of Conservatism. Chicago: Quadrangle Publishing Co.
McGee, J.S. (1958, October). Predatory Price Cutting: The Standard Oil (N.J.) Case. Journal of Law and Economics 1, 144-58
Mises, L. v. (1960). Human Action: A Treatise on Economics. The Fourth Edition, Irvington-on-Hudson, NY: Foundation for Economic Education.
Poole, K. Biography: John D. Rockfeller, Senior. PBS. American Experience. Retrieved from http://www.pbs.org/wgbh/americanexperience/features/biography/rockfellers-john/
Pochekaev, R. (2007). Istoriya svyazey s obschestvennistyu. [The history of Public Relations]. St. Petersburg.
Rockfeller, D. (2002). Memoirs. New York: Randon House.
Rockfeller. J.D., Sr. (1933). Random reminiscences of men and events. Garden City, NY: Doubleday, Doran. (Original work published 1909).
Rothbard, M.N. (1960). The Mantle of Science. Reprinted in The Logic of Action One: Method, Money, and the Austrian School (1997). Cheltenham UK: Edward Elgar, 3-23.
Rothbard, M.N. (1973). Praxeology as the Method of the Social Sciences. Phenomenology and the Social Sciences, Maurice Natanson, ed. Evanston, U.: Northwestern University Press, 2, 31-61.
Rothbard, M.N. (2007). Preface to study Theory and History by Ludwig von Mises. Auburn, xv.
Schutz, A. (1964). Studies in Social Theory. Collected Papers, vol.2, A. Broadersen, ed. ( The Hague: Nijhoff.
Smith, R.D. (2014). Public Relations: The Basics. Routledge/ Taylor & Francis.
Tarbell, I. (1950). The History of the Standard Oil Company. New York: Peter Smith.
Toth, E.L. & Heath, R.L., Lawrence Erlbaum Associates (1992). Rhetorical and Critical Approaches to Public Relations. – Business & Economics.
Tucker, J.A. (2011, January 25). Does Favoring Free Enterprise Mean Favoring “Business”? Mises Daily. Retrieved from http://mises.org/daily/4998?sms_ss=blogger&at_xt=4d3ff11e111fa6c0%2C0
Wilcox, D. L., Ault, P.H., Agee, W.K., Cameron, G.T. (1999). Public Relations: Strategies and Tactics (6th Edition). NY, Allyn & Bacon.
Wooster, M.M. (2000). The Foundation Builders. Brief Biographies of Twelve Great Philanthropists. Philanthropy Roundtable.
Youkins, E. (2000, July 8). Entrepreneurship Properly Understood. Le Quebecois Libre, No. 64. Retrieved from http://www.quebecoislibre.org/00718-11.htm