การข้ามพ้นสื่อ (Transmedia): การข้ามพ้นเทคโนโลยีไปสู่ปรัชญาการสื่อสารแบบมีส่วนร่วม
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Abstract
“Transmedia” is the new communicationconcept. But in the last 5-6 years, it has become a concept that has been very popular among media producers. They see it as a form of communication that is consistent with the modern consumer behavior and can create a much more powerful story world. This article reviews and analyzes the philosophy of transmedia which aims to build civil society, not just as a marketing tool.
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References
ภาษาไทย
ฉกาจ ชลายุทธ. กลยุทธ์การตลาดเพื่อโปรโมทภาพยนตร์ให้ดัง ให้อิน ให้พูดถึงเป็นกระแส. (2555). [ออนไลน์] แหล่งที่มา
http://www.digimolek.com/2012/07/23/movie-strategy
ภาษาอังกฤษ
Aleah, Corben. (2012). Transmedia Storytelling. Retrieved from http://aleahspace.blogspot.com/2012/02/transmedia-storytelling.html#!/2012/02/transmedia-storytelling.html
Beddows, Emma. (2012). Consuming Transmedia: how audiences engage with narrative across multiple story modes. PhD Thesis. Faculty of Life and Social Sciences, Swinburne University of Technology: Australia. Retrieved from http://www.emmabeddows.com/wp-content/uploads/2013/03/ EmmaBeddows_PhDTHESISFINAL_ConsumingTransmedia_2012.pdf
Dena, Christy. (2009). Transmedia Practice: Theorising the Practice of Expressing a Fictional World across
Distinct Media and Environments. PhD Thesis. School of Letters, Art and Media. University of Sydney:
Australia. Retrieved from http://dl.dropboxusercontent.com/u/30158/DENA_TransmediaPractice.pdf
Dena, Christy. (2013). You Suck At Seeing Transmedia Change. Retrieved from http://www.yousuckattransmedia.com/you-suck-at-seeing-transmedia-change
Done, Deborah. (n.d.). The Big Idea – Storytelling For Your Business. Retrieved from http://www.graphite-uk.com/issue/6/38/The-Big-Idea---Storytelling-For-Your-Business.html
Getzler, Wendy Goldman. (2011). Playout? InPlay host debate on transmedia. Retrieved from http://kidscreen.com/2011/05/18/played-out-inplay-hosts-debate-on-transmedia
Gomez, Jeff. (2010). Jeff Gomez Reveals Secrets to Transmedia Franchise Development at CineKid. Retrieved from http://www.argn.com/2010/11/jeff_gomez_reveals_secrets_ to_transmedia_franchise_development_at_cinekid
Haamer, Kris. (2011). Star Wars Transmedia. Retrieved from http://prezi.com/svx94gxvgmqp/star-wars-transmedia
Holmes, Peter. (2011). The Differences Between Multimedia, Crossmedia and Transmedia, Somewhat explained. Retrieved from http://www.reasonpartners.com/the-differences-between-multimedia-crossmedia-and-transmedia-some
what-explained
Iucksch, Werner. (2008). Cross-Media Environment. Retrieved from http://www.slideshare.net/werner.iucksch/crossmedia-environment-presentation
Jenkins, Henry. (June 2001). “Convergence? I Diverge” in MIT Technology Review. Retrieved from http://www.technologyreview.com/article/401042/convergence-i-diverge
Jenkins, Henry. (January 2003). “Transmedia Storytelling” in MIT Technology Review. Retrieved from http://www.technologyreview.com/news/401760/transmedia-storytelling
Jenkins, Henry, et al. (2005). Confronting the Challenges of Participatory Culture: Media Education for the 21st Century. Retrieved from http://www.newmedialiteracies.org/wp-content/uploads/pdfs/NMLWhitePaper.pdf
Jenkins, Henry. (2006). Convergence culture: where old and new media collide. New York : New York University Press.
Jenkins, Henry. (2007). Transmedia Storytelling 101. Retrieved from http://henryjenkins.org/2007/03/transmedia
_storytelling_101.html
Jenkins, Henry. (2009). The Revenge of the Origami Unicorn: Seven Principles of Transmedia Storytelling. Retrieved from http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html
Jenkins, Henry. (2010). Transmedia Education: the 7 Principles Revisited. Retrieved from http://henryjenkins.org/2010/06/transmedia_education_the_7_pri.html
Jenkins, Henty. (2011). Transmedia 202: Further Reflections. Retrieved from http://henryjenkins.org/2011/08/defining_transmedia_further_re.html
Jenkins, Henry. (2012). Contextualizin#Kony2012: Invisible Children, Spreadable Media, and Transmedia Activism.
Retrieved from http://henryjenkins.org/2012/03/contextualizing_kony2012_invis.html
Johnson, Derek. (2010). Learning to Share: The Relational Logics of Media Franchising. Retrieved from http://www.convergenceculture.org/research/c3-learningshare-execsumm.pdf
Jitinat, Plai. (2012). Story Telling in Modern Media. Retrieved from http://www.slideshare.net/aj3514/story-telling-in
-modern-media
Lim, Walter. (2010). So What the Big Deal about Transmedia. Retrieved from http://coolinsights.blogspot.com/2010/03/so-whats-big-deal-about-transmedia.html
Long, Geoffrey. (2007). Transmedia Storytelling : Business, Aesthetics and Production at the Jim Henson Company.
Master’s thesis. Comparative Media Studies, Massachusetts Institute of Technology: USA. Retrieved from http://cmsw.mit.edu/research/theses/GeoffreyLong2007.pdf
Martens, Marianne. (Febuary 2011). “Transmedia teens: Affect, immaterial labor, and user-generated content” in Convergence: The International Journal of Research into New Media Technologies. 17(10): 49-68. Retrieved from http://con.sagepub.com/content/17/1/49.short
Pratten, Robert. (2010). Transmedia Storytelling: Getting Started. Retrieved from http://workbookproject.com/culturehacker/2010/07/07/transmedia-storytelling-getting-started
Russell, Cristel A. and Christopher P. Puto. (1999). “Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness” in Marketing Letters. 10(4): 387-401. Retrieved from http://class.classmatandread.net/Engagementg/G.out.pdf
Rutledge, Pamela. (2011). Transmedia Storytelling: The Reemergence of Fundamentals. Retrieved from http://athinklab.com/2011/01/07/transmedia-storytelling-the-reemergence-of-fundamentals
Srivastava, Lina. (2012). Transmedia Activism: Narrative Design for Social Action. Retrieved from http://www.slideshare.net/lksriv/transmedia-activism-slides-for-mit-media-lab-presentation
Stackelberg, Peter von. (2011). Creating Transmedia Narratives: The Structure and Design of Stories Told Across Multiple Media. Master’s thesis. School of Information Design and Technology, State University of New York Institute of Technology: USA. Retrieved from http://www.transmediadigest.com/wp-content/uploads/2012/02/Creating-Transmedia-Narratives-Thesis.pdf
Swartz, Lana. (2012). Invisible Children: Transmedia, Storytelling, Mobilization. Retrieved from http://civicpaths.uscannenberg.org/wp-content/uploads/2012/03/Swartz_InvisibleChildren_WorkingPaper.pdf
ฉกาจ ชลายุทธ. กลยุทธ์การตลาดเพื่อโปรโมทภาพยนตร์ให้ดัง ให้อิน ให้พูดถึงเป็นกระแส. (2555). [ออนไลน์] แหล่งที่มา
http://www.digimolek.com/2012/07/23/movie-strategy
ภาษาอังกฤษ
Aleah, Corben. (2012). Transmedia Storytelling. Retrieved from http://aleahspace.blogspot.com/2012/02/transmedia-storytelling.html#!/2012/02/transmedia-storytelling.html
Beddows, Emma. (2012). Consuming Transmedia: how audiences engage with narrative across multiple story modes. PhD Thesis. Faculty of Life and Social Sciences, Swinburne University of Technology: Australia. Retrieved from http://www.emmabeddows.com/wp-content/uploads/2013/03/ EmmaBeddows_PhDTHESISFINAL_ConsumingTransmedia_2012.pdf
Dena, Christy. (2009). Transmedia Practice: Theorising the Practice of Expressing a Fictional World across
Distinct Media and Environments. PhD Thesis. School of Letters, Art and Media. University of Sydney:
Australia. Retrieved from http://dl.dropboxusercontent.com/u/30158/DENA_TransmediaPractice.pdf
Dena, Christy. (2013). You Suck At Seeing Transmedia Change. Retrieved from http://www.yousuckattransmedia.com/you-suck-at-seeing-transmedia-change
Done, Deborah. (n.d.). The Big Idea – Storytelling For Your Business. Retrieved from http://www.graphite-uk.com/issue/6/38/The-Big-Idea---Storytelling-For-Your-Business.html
Getzler, Wendy Goldman. (2011). Playout? InPlay host debate on transmedia. Retrieved from http://kidscreen.com/2011/05/18/played-out-inplay-hosts-debate-on-transmedia
Gomez, Jeff. (2010). Jeff Gomez Reveals Secrets to Transmedia Franchise Development at CineKid. Retrieved from http://www.argn.com/2010/11/jeff_gomez_reveals_secrets_ to_transmedia_franchise_development_at_cinekid
Haamer, Kris. (2011). Star Wars Transmedia. Retrieved from http://prezi.com/svx94gxvgmqp/star-wars-transmedia
Holmes, Peter. (2011). The Differences Between Multimedia, Crossmedia and Transmedia, Somewhat explained. Retrieved from http://www.reasonpartners.com/the-differences-between-multimedia-crossmedia-and-transmedia-some
what-explained
Iucksch, Werner. (2008). Cross-Media Environment. Retrieved from http://www.slideshare.net/werner.iucksch/crossmedia-environment-presentation
Jenkins, Henry. (June 2001). “Convergence? I Diverge” in MIT Technology Review. Retrieved from http://www.technologyreview.com/article/401042/convergence-i-diverge
Jenkins, Henry. (January 2003). “Transmedia Storytelling” in MIT Technology Review. Retrieved from http://www.technologyreview.com/news/401760/transmedia-storytelling
Jenkins, Henry, et al. (2005). Confronting the Challenges of Participatory Culture: Media Education for the 21st Century. Retrieved from http://www.newmedialiteracies.org/wp-content/uploads/pdfs/NMLWhitePaper.pdf
Jenkins, Henry. (2006). Convergence culture: where old and new media collide. New York : New York University Press.
Jenkins, Henry. (2007). Transmedia Storytelling 101. Retrieved from http://henryjenkins.org/2007/03/transmedia
_storytelling_101.html
Jenkins, Henry. (2009). The Revenge of the Origami Unicorn: Seven Principles of Transmedia Storytelling. Retrieved from http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html
Jenkins, Henry. (2010). Transmedia Education: the 7 Principles Revisited. Retrieved from http://henryjenkins.org/2010/06/transmedia_education_the_7_pri.html
Jenkins, Henty. (2011). Transmedia 202: Further Reflections. Retrieved from http://henryjenkins.org/2011/08/defining_transmedia_further_re.html
Jenkins, Henry. (2012). Contextualizin#Kony2012: Invisible Children, Spreadable Media, and Transmedia Activism.
Retrieved from http://henryjenkins.org/2012/03/contextualizing_kony2012_invis.html
Johnson, Derek. (2010). Learning to Share: The Relational Logics of Media Franchising. Retrieved from http://www.convergenceculture.org/research/c3-learningshare-execsumm.pdf
Jitinat, Plai. (2012). Story Telling in Modern Media. Retrieved from http://www.slideshare.net/aj3514/story-telling-in
-modern-media
Lim, Walter. (2010). So What the Big Deal about Transmedia. Retrieved from http://coolinsights.blogspot.com/2010/03/so-whats-big-deal-about-transmedia.html
Long, Geoffrey. (2007). Transmedia Storytelling : Business, Aesthetics and Production at the Jim Henson Company.
Master’s thesis. Comparative Media Studies, Massachusetts Institute of Technology: USA. Retrieved from http://cmsw.mit.edu/research/theses/GeoffreyLong2007.pdf
Martens, Marianne. (Febuary 2011). “Transmedia teens: Affect, immaterial labor, and user-generated content” in Convergence: The International Journal of Research into New Media Technologies. 17(10): 49-68. Retrieved from http://con.sagepub.com/content/17/1/49.short
Pratten, Robert. (2010). Transmedia Storytelling: Getting Started. Retrieved from http://workbookproject.com/culturehacker/2010/07/07/transmedia-storytelling-getting-started
Russell, Cristel A. and Christopher P. Puto. (1999). “Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness” in Marketing Letters. 10(4): 387-401. Retrieved from http://class.classmatandread.net/Engagementg/G.out.pdf
Rutledge, Pamela. (2011). Transmedia Storytelling: The Reemergence of Fundamentals. Retrieved from http://athinklab.com/2011/01/07/transmedia-storytelling-the-reemergence-of-fundamentals
Srivastava, Lina. (2012). Transmedia Activism: Narrative Design for Social Action. Retrieved from http://www.slideshare.net/lksriv/transmedia-activism-slides-for-mit-media-lab-presentation
Stackelberg, Peter von. (2011). Creating Transmedia Narratives: The Structure and Design of Stories Told Across Multiple Media. Master’s thesis. School of Information Design and Technology, State University of New York Institute of Technology: USA. Retrieved from http://www.transmediadigest.com/wp-content/uploads/2012/02/Creating-Transmedia-Narratives-Thesis.pdf
Swartz, Lana. (2012). Invisible Children: Transmedia, Storytelling, Mobilization. Retrieved from http://civicpaths.uscannenberg.org/wp-content/uploads/2012/03/Swartz_InvisibleChildren_WorkingPaper.pdf