The Influence of Brand Communication on Brand Image, and Repurchase Intention Of Food Delivery Platform

Abstract

This article focuses on presenting information about the influence of communication on the brand image and the repurchase intent of modern food ordering platforms. Because the livelihood of modern people has begun to change. Based on the consumption of cooked food in households, currently those methods have been geared towards a wide range of food consumption. Where going out to dine at a restaurant must be costly to travel, costly, and wasted time. This resulted in consumers choosing to stay at home eating and choosing to order more food delivery. In order for a food delivery platform to succeed in a competitive market, it must create a memorable brand image.Key factors that contribute to a good brand image include speed, reliability, competitive pricing, and service that meets consumer needs. Effective brand communication helps establish a strong brand image and encourages repeat purchases. Additionally, a food delivery platform should focus on efficiently providing products, services, delivery, marketing promotions, and distribution channels that effectively and sustainably meet consumer needs.By continuously improving operations and adapting to ever-changing consumer behaviors, a food delivery platform can consistently outperform competitors and continuously grow its customer base.