Design of Natural Dyed Hand Woven Cotton Fabric Processing Products with the Identity of Clothing and Weaving Patterns of Hot District, Chiang Mai Province

Abstract

The objective of this research includes 1) study the identity of clothing and patterns of natural dyed woven fabrics of Hot district, Chiang Mai province and 2) design processed products from hand-woven cotton dyed with natural dyes with the identity of clothing and woven fabric patterns of Hot district to respond to consumer needs. Use quantitative and qualitative research methodology. The study was based on 3 population groups: group 1: 10 people in the elderly, wisdom teachers, and scholars of Hot district, group 2: 20 people in Aumphan Cotton Occupational groups, and group 3: 460 people in consumers who have a taste for wearing handwoven cotton middle-aged group or Generation X (43-58 years old), total 490 people. The tools used in the research are interviews and satisfaction survey. The research method used interviews, analyze data by analysis content, mean () and standard deviation (SD.). The results found that 1) the identity of clothing and natural dyed woven fabric patterns of Hot district can be classified into 2 main issues: a) clothing identity divided into 3 styles: everyday clothing, specific events or special events, clothing of school uniforms and b) identity of woven fabric patterns, divided into 3 patterns: the Dok Pik pattern, herringbone patterns that are inserted into the Jok pattern and Yok Mook pattern 2) Design products processed from hand woven cotton dyed with natural dyes  with the identity of clothing and woven fabric patterns of Hot district to respond to consumer needs it is design and sew into 4 types of products: women's clothing, tote bags, bags, and hat because these 4 styles are in the trend of Generation X consumers. Then, a survey of consumer satisfaction all 4 types of products found that consumers had a high level of satisfaction with all products.