Design and development of tourism’s iconic souvenir for The First Royal Factory at Fang Museum

Abstract

The objectives of this research were 1) to survey consumers’ demand over the souvenirs of the First Royal Factory at Fang Museum, 2) to design and develop tourism’s iconic souvenir for the First Royal Factory at Fang Museum, and 3) to evaluate consumers’ satisfaction with the souvenirs designed by the researcher. The method of this research was conducted to meet the research objectives as follows: 1) Data were collected using open-ended questionnaire from museum staff and consumer demand data were collected from the sample consumers and tourists visiting the First Royal Factory at Fang Museum. The data collection duration was 3 days.  The number of respondents was 30. The sample was selected based on a simple random sampling. The research instruments were a checklist questionnaire and rating scale questionnaire, 2) questionnaire on opinions and suggestions from 3 product design experts, 1 marketing expert and 1 museum specialist. The key informants were selected based on a purposive sampling. The research tool was also rating scale questionnaire, 3) satisfaction survey on the designed souvenirs. The respondents were 110 tourists visiting the First Royal Factory at Fang Museum. The data collection duration was 1 week. They were selected based on a simple random sampling. The research tools were rating scale questionnaire. Data were analyzed using statistics, including average and standard deviation to measure consumers’ satisfaction. Analyzed data were then processed using descriptive statistics.

The results of this research indicated that the sample consumers had the highest level of their satisfaction with the designed souvenir under the scoring criteria of 1 = beauty, 2= usefulness, 3= portability, 4= personal use or purchase as souvenir, and 5= suitability. The levels of satisfaction were ranked as follows:

The first rank was "Ben - Bennie" screen printed canvas bag set with (=4.48, S.D.=0.72) The second rank was "Beranie" scarf with a dimension of 1x1 m at (=4.34, S.D.=0.75) The third rank was "Bamblue" stationery shelf organizer at (=4.06, S.D.=0.93) The fourth rank was "Birds in Blue" desk lamp at (=4.03, S.D.=0.94) The fifth rank was "Bulbul" 5x7 inches picture frame at (=3.70, S.D.=1.03)