A Study of Popular Taste in Chinese Online Novel Adaptations for Film and Television: A Case Study of “Love Between Fairy and Devil”
Abstract
ABSTRACT
Since the rapid development of the internet industry in the 21st century, a large number of domestic online novels have established their presence within the internet industry and gained widespread popularity among the general public. Advances in modern media technology and a growing demand for diversified entertainment, the diverse themes and comprehensivecontent of online novels have provided abundant script material for the television and film industries.Through adaptation, online novels have been brought to the screen and have rapidly developed into a highly popular internet phenomenon. While the production quality of Chinese costume fantasy dramas has seen continuous improvement, yet inevitable challenges have emerged during their development process. High-quality works are becoming increasingly scarce; there is an excessive focus on economic benefits at the expense of cultural appeal; and homogenization of works has become severe. In response to these issues, this study examines Love Between Fairy and Devil as a successful adaptation case study, analyzing the reasons for its phenomenal success from the perspective of popular taste. Through analysis and synthesis, Love Between Fairy and Devil establishes positivepersonal values, correct perspectives on love, and peaceful worldviews. The entire narrative
construction is both appropriate and rich, accurately capturing public aesthetics and preferences, thereby garnering widespread public recognition. Finally, it is hoped that the findings of this research can provide reference and guidance for future online novel adaptations.
Keywords: online novels; adaptation; mass audience; film and television adaptation
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