The film and television communication and value of "Classic of Mountains and Rivers"——Taking the costume film and television works in the past 20 years as an example

Abstract

This study aims to clarify two research objectives by analyzing the film and television adaptations of the Classic of Mountains and Rivers over the past 20 years: 1. To explore the inheritance of the cultural value of the Classic of Mountains and Rivers in film and television works; 2. To analyze the dissemination and cultural value of the film and television adaptations of the Classic of Mountains and Rivers. Through a systematic analysis of the character presentation, dissemination overview, and mythical creature images in film and television adaptations of the Classic of Mountains and Rivers, the study finds that the Classic of Mountains and Rivers, with its rich mythological elements and narrative resources, provides important materials and inspiration for modern film and television creation, and has a profound influence on film and television dissemination. Its film and television adaptations not only help to inherit and revitalize the spiritual connotation of ancient mythology in the contemporary context, but also enhance the domestic and international dissemination effectiveness of traditional Chinese mythological culture through film and television media, which is of positive significance for promoting the modern dissemination of traditional culture.