AN OVERVIEW OF MARKETING STRATEGY OF TRUEMOVE H FOR CHINA MARKET

Abstract

Truemove H has worked hard to open up the Thai and Chinese markets in order to expand its business.This report is a study on the marketing strategy of Truemove H in the Chinese market and explore the business relationship with Chinese companies.

A Research on an overview of marketing strategy of Truemove H for China market isa Qualitative data analysis,Data analysis focusing on the marketing activities of the Truemove H inChina market.This paper consists of four different parts:(1) The background of the Thai telecommunications industry (2) Truemove H's marketing strategy in Thailand (3)Truemove H's marketing strategy in China and (4)The satisfaction of Chinese customers to the service of Truemove H .Through the investigation and research of Truemove H's services,It appears that Trumove H’s go-to market strategy in China involves partnerships with local agents, distributing their products through various channels in China, such as Taobao (淘宝网), the dealer stores and Wechat official (微信).In addition Truemove Halso collaborate with various companies,both in Thailand and China tooffer suitable promotion for Chinese's customer.

Through this paper study, It can be represent the Truemove Hwas quite well to extended its products in China market.However through the author was analyze the Truemove H's strategy in China, It is found that the company need to improve some business methods and service for Chinese custome.In terms of Chinese services, The company advertises their products by using Chinese promotional materials, especially focusing on online channels such as websites and provide information regarding usage via SMS Including aftersales service in Chinese, to make the customer satisfaction in Chinese market.