A STUDY ON THE INFLUENCE OF CHINESE MOVIES AND TV SERIES IN THAILAND : A CASE STUDY OF HUACHIEW CHALERMPRAKIET UNIVERSITY

Abstract

The spread of Chinese TV series in Thailand has experienced more than 40 years of development, and each period presents different development characteristics. This paper clears up the history and current situation of the development of Chinese TV in Thailand, the time period of Chinese TV series in Thailand can be divided into early, middle and late three stages, at the same time, through using questionnaire survey to analyse the composition, the behavior and psychology of the Chinese television audience in Thailand, according to the feedback of audience in questionnaire, put forward three suggestions for the improvement of Chinese television output strategy in Thailand, which includes improving the quality of drama, giving full play to the advantages of culture; Expanding the dissemination way, strengthening the network publicity; Promoting sino-foreign cooperation and improving export policies.