AN ANALYSIS OF THE THAI COSMETIC INDUSTRY AND THE TENDENCIES OF CHINESE CONSUMERS

Abstract

Thai cosmetic and skincare are one of the most popular souvenirs that are highly frequently mentioned on the internet in China. When the Chinese tourists travel to Thailand, they usually purchase the products back to China because their price is reasonable and affordable with high quality that uniquely represents Thainess. Nowadays, the Chinese tourists possess a relatively high purchasing power and pay attention to taking good care of their health, so they choose to use the quality products that suit their taste. The Thai cosmetics, therefore, respond to the customers’ need very well, which can be potentially a golden opportunity for those entrepreneurs of the Thai brands to better learn and extend trading channels in doing business with the Chinese tourists.