TREND OF ORIGINAL EQUIPMENT MANUFACTURER IN THAILAND

Abstract

Nowadays, Small and Medium Enterprises (SME) choose to use Original Equipment Manufacturer (OEM) that can provide One Stop Service. Whether the product design, Product manufacturing, Marketing strategy thinking Transportation etc. Which is acceptable in terms of quality products that are standard.

But at the same time, the Original Equipment Manufacturer (OEM) has also been affected by the US-China trade war, including the outbreak of a new strain of the corona virus, or Covid19, both of these events have a profound effect on the world economy. Especially in both the United States and China Considered to be a major trading partner country in Thailand.

Thailand has been affected by these 2 events, both directly and indirectly. opportunities in crisis to find a path to expand the OEM to become more known in Thailand and internationally.