Analysis on the Editorial Strategies of shanghai literature journals in 1927-1930

Abstract

After the rise of the revolutionary literature in 1927, the new literary style needed a new propagation position, which provided a good opportunity for the development of literary periodicals. Shanghai, as the gathering place of the publishing industry, had published many books and magazines, or a fairy tale, or a commercial and recreational publication. However, the publication of literary periodicals was relatively difficult. Many literary journals had to change the strategy in editing。They selected Editorial Idea in Accordance with the Times、Plain and popular editorial style and The Interactive Distribution Model of Books and Periodicals in the special communication environment.