The Success in Product Developing of Development-for-Competition Group, One Tambon One Product, Prachuap Khiri Khan Province

Abstract

The objectives of this research were to: (1) evaluate  the success in  product developing of Development-for-Competition Group, One Tambon One Product,  Prachuap Khiri Khan Province  (2) explore  entrepreneurs’ motives  in product developing of One Tambon One Product (3) describe the relationship between entrepreneurs’ motives  and the success in  product developing  of One Tambon One Product (4) compare the success  in product developing  of One Tambon One Product,  classified by areas, (5) identify the problems hindering the success in product developing  of One Tambon One Product          (6) recommend solutions of problems hindering the success in product developing of Development-for-Competition Group, One Tambon One Product,  Prachuap Khiri Khan Province.This was a quantitative research. Samples consisted of 97 entrepreneurs of Development-for-Competition Group, One Tambon One Product,  Prachuap Khiri Khan Province. Data were collected using questionnaire. Statistical tools employed were frequency, percentage, mean, standard deviation, Pearson’s correlation coefficient analysis, and One-way Analysis of Variance (F-test).The research results revealed that (1) the success in product developing of Development-for-Competition Group in Prachuap Khiri Khan Province was at the highest level (2) entrepreneur's motives in product developing was at the highest level, (3) there was a positive relationship between entrepreneur's motives and the success in product developing  (4)  the success in product developing in different areas was not different, (5) the main problem was  lack of budget for product quality development, and (6) recommendations were  relevant organizations should coordinate in providing information on funding sources for entrepreneurs, and support the packaging design budget.