The Management Models for Small and Medium-Sized Clothing Enterprises Aimed at Enhancing Competitive Advantage in Jiangxi Province, China
Article Sidebar
Main Article Content
Abstract
This research aimed to study the following objectives: (1) to study the importance of knowledge management, marketing capability, product innovation, information technology, and competitive advantage of Small and medium-sized enterprises in Jiangxi Province, China; (2) To analyze the relationship structure of knowledge management, marketing capability, product innovation, and information technology affecting the competitive advantage of Small and medium-sized enterprises in Jiangxi Province, China, and (3) To propose a management model for small and medium-sized clothing enterprises to achieve a competitive advantage. The sample group consists of entrepreneurs from small and medium-sized clothing enterprises in Jiangxi Province. Data were collected using questionnaires administered to a sample group of 400 participants and through in-depth interviews with 26 relevant stakeholders. The data collected from the first sample group were analyzed using Structural Equation Modeling (SEM) with the AMOS software. The interview data were analyzed using content analysis.
The research results found that (1) the level of importance in knowledge management was at the highest level, followed by marketing capability, product innovation, information technology, and competitive advantage at a high level. (2) The results of the analysis of the relationship structure found that knowledge management affected product innovation, knowledge management affected information technology, marketing capability affected product innovation, information technology affected product innovation, marketing capability affected competitive advantage, product innovation influenced competitive advantage, and information technology affected competitive advantage, respectively. (3) Based on the analysis, the appropriate model for managing medium and small-sized enterprises in the clothing category for competitive advantage is SME “BCG CPMIK”.
Article Details
References
ทิศทางเศรษฐกิจจีน 2019 กับแรงสะเทือนต่อโลก. (2 มกราคม 2562). 362 Degree.com เว็ปไซต์สำนักข่าวออนไลน์. แหล่งที่มา: http://www.362degree.com/2019/01/02
Bhatt, G. D. (2001). Knowledge management in organizations: Examining the interaction between technologies, techniques and people. Journal of Knowledge Management, 5 (1), 68-75.
Comrey, AL.,& Lee, HB. (1992). A first course in factor analysis. (2 nd ed.) Hillsdale : Lawrence Erlbaum Associates.
Cronbach, L. J. (1974). Essentials of psychological testing. (3rd ed). New York : Harper & Row. Jiangsu Textile and Garment Network.[online]Jsfz.org.cn[2023.12.11]
Likert, R. (1970). Likert technique for attitude measurement. Archives of Psychology. 140, 1-55 (whole no.). Excerpt reprinted in W.S. Sahakian (Ed.) Social psychology.
Kim, Heung-Hoi. (1998). Structure, Leadership, and Culture in School-Based Management School. Dissertation Abstracts International, 59 (08), A-192.
Kline, R. B. (1998). Principles and Practice of Structural Equation Modeling. New York: The Guilford Press.
Likert. (1970). New Partterns of Management. New York : McGraw-Hil
Neirotti, P., and Raguseo, E. (2017). On the contingent value of IT-based capabilities for the competitive advantage of SMEs: mechanisms and empirical evidence. Inform. Manag. 54, 139–153.
Steiger, J. H. (2007). Understanding the Limitations of Global Fit Assessment in Structural Equation Modeling. Personality and Individual Differences, 42 (5), 893-898.
Hu, L. T., and Bentler, P. M. (1999). Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria Versus New Alternatives. Structural Equation Modeling, 6 (1), 1-55.
Quintas, P.(1997). Trans-organizational innovation: a framework for research. Technology Analysis and Strategic Management, 9, 399–418.
Ulrich, B. (2004). Leadership: The professional responsibility of all RNs. Nephrology Nursing Journal, 31 (4), 364-365.
Vorhies, D. W. (1998). “An Investigation of the Factors Leading to the Development of Marketing Capabilities and Organi- zational Effectiveness,” Journal of Strategic Marketing. 6 (1) : 3-23
Wang, C. H., Lu, I. Y., Chen, C. B. (2008). Evaluating firm technological innovation capability under uncertainty. Technovation, 28 (6), pp. 349-363.
Wong K.Y. and Aspinwall, E. (2004) Characterzing knowlage management in the small business environment Jurnal of Knowledge (Online)
Yin, R. K. (2003). Case study research: Design and methods (3rd ed). Thousand Oaks, CA: Sage.
Yuliansyah, Y., Gurd, B., Mohamed, N. (2017). The significant of business strategy in improving organizational performance. Humanomics, 33 (1), pp. 56-74.
