การพัฒนาผลิตภัณฑ์ชุมชนสู่เชิงพาณิชย์ที่ยั่งยืนโดยใช้เทคนิคการวิจัย ปฏิบัติการแบบมีส่วนร่วม

Abstract

          This academic article aims to demonstrate the importance of participatory action research as a guideline or tool for sustainable community product development. It includes the meaning, process, methods, and tools of participatory action research, as well as examples of successful product development in local communities, focusing on increasing the value and quality of products through various processes, such as participatory action research, research and development, training and skills development for communities, designing attractive packaging, and effective marketing. In addition, technology and innovation are used to increase competitiveness in the market. The study results indicate that community product development can generate income and sustainably promote local economies, especially in communities with unique cultures and resources. Researchers who can answer questions, understand, and solve problems in situations that affect the community product development system by bridging the gap between knowledge and practice through integrating every step of the research process and are confident that the research results from the cooperation and support of the capabilities of the people and participants will lead to the improvement and transformation of the community product development system towards sustainable commercialization. In conclusion, this article promotes community participation in the development of community products towards sustainable commercialization, which will help strengthen economic, social, and environmental stability in the long term, enabling communities to have the potential to be self-reliant and grow sustainably through the research process towards knowledge. This article intended to demonstrate the importance of participatory action research